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Technology Stocks : CRUS, good buy?
CRUS 121.81-0.8%Jan 9 3:59 PM EST

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To: JOHN N. who wrote (7538)2/18/2000 8:55:00 PM
From: richard surckla  Read Replies (1) of 8193
 
JOHN N, I just can't help it... but I smell Cirrus in here somewhere...

Date: 02/18 11:19 EST

Intel and Sony Team On Connecting PCs And Consumer Electronic Devices
in the Home

SANTA CLARA, Calif. and TOKYO, Feb 2000 (BUSINESS WIRE) -- Intel
Corporation and Sony Corporation announced today that they intend to
collaborate in an effort to give consumers the ability to share
electronic content between PCs and various consumer electronic devices
such as digital cameras, digital camcorders and portable music players.
The effort is part of Intel's vision of the e-Home, where the Internet
is seamlessly available throughout a range of devices in an
increasingly connected home.

With the PC as the primary Internet access device for the e-Home, Intel
and Sony are teaming to ensure connectivity and interoperability
between PCs, Internet appliances, and the increasing number of digital
consumer electronic devices. The PC has assumed a central role in
providing such connectivity and interoperability between these various
devices in the e-Home. This will make it easy for consumers to quickly
transfer digital content, such as photos, music and video, over the
Internet to their other devices in the home.

As part of the collaboration, Intel and Sony will help make the e-Home
a reality by working together in several areas. The two companies will
work to enable PC manufacturers to implement Sony's Memory Stick(TM)
read and write capability. Memory Stick is a removable IC recording
media based on flash memory technology that allows off-line sharing of
digital content. This will allow consumers to share digital content
between various consumer electronic devices such as digital cameras,
digital camcorders, and portable music players.

To allow networked sharing of digital content and the control of
various devices, the two companies will work together on wired and
wireless home networking solutions for the e-Home. As part of their
efforts, the companies will work on the possibility of bridging uPnP
(Universal Plug & Play) and HAVi (Home Audio Video interoperability),
which is used to control consumer electronic devices.

For the next generation of flat-panel PC displays, the two companies
will work together to enable PCs with the Digital Video Interface
(DVI). DVI provides high bandwidth, plug and play digital connections
for the highest quality displays. The two companies will work toward
establishing industry wide adoption of DVI to assure compatibility
among the next-generation flat-panel PC displays.

To protect content owner rights to digital content in the networked
environment, Sony and Intel have been working together on 5C Digital
Transmission Content Protection (DTCP) bus encryption technology, and
will work on establishing interoperability between the Intel Software
Integrity System and Sony's OpenMG copyright protection technology.

The two companies will continue to work together to announce products
throughout the year that support the e-Home vision.

"In Intel's vision of the e-Home, we see the Internet being within
arm's reach in the home, and adding value to both PCs and a wide range
of devices," said Pat Gelsinger, vice president and general manager of
Intel's Desktop Products Group. "We are pleased to be working with Sony
to make our vision a reality, and to be able to provide consumers with
their favorite content, where they want it, how they want it, and when
they want it."

"In light of the approaching digital network era, the e-Home concept
can offer easy access to the Internet on a broad range of
applications," said Kunitake Ando, corporate senior executive vice
president of Sony Corporation. "We hope to contribute to this concept
with our technologies, and a wide variety of digital electronics
devices including Memory Stick, to offer consumers a new way to share
and enjoy digital content."

About Intel Corporation

Intel, the world's largest chip maker, is also a leading manufacturer
of computer, networking and communications products. Additional
information about Intel is available at www.intel.com/pressroom.

About Sony

Sony Corporation is a leading manufacturer of audio, video,
communications and information technology products for the consumer and
professional markets. Its music, pictures, and computer entertainment
operations make Sony one of the most comprehensive entertainment
companies in the world. Sony recorded consolidated annual sales of over
$56 billion for the last fiscal year ended March 31, 1999.

Note to Editors: Third party marks and brands are property of their
respective holders.

Copyright (C) 2000 Business Wire. All rights reserved.
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