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Non-Tech : Ingram Micro

IM 38.89

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Dec 13 4:00 PM EST

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To: Ausdauer who wrote (541)	2/19/2000 9:52:00 PM
From: Ausdauer	Read Replies (1) of 576

David, The personalization of delivery is going to be the only thing that brings E-Commerce to the end-user with any expediency. Agreed. I don't know how it will be implemented. I read a brief piece in Red Herring today about a kid who started his own company that specializes in such special delivery. You go to an Internet store and enter not only your order, credit card number and delivery information, but your choice of the closest Starbucks or Pizza Hut or Jiffy Lube for pick-up. When you go to pick up it would be expected that you buy a cappucino or a pizza slice or an oil change at the same time. Kind of a great idea, really. I think the type of customized purchasing portal that you are talking about would be a fantastic long term opportunity. Airborne or FedEx seem to be nimble folks in that area. Some type of service by which they contact you to deliver the goods would be the next step. We can call it ICS (Ingram Concierge Services). Are you in marketing??? I betcha Ingram has some equity in Buy.com as well. They ticked off a lot of the channel with the Buy.com relationship. I hope it was worth it. My favorite company, SanDisk, has the same problem with trying to align itself with the retail channel while at the same time making product available over the Internet. Fact is, most people interested in SanDisk's products are very net-savvy. It goes with the territory. On the other hand the brand name exposure at the retail level is quite valuable. IMHO, the writing is on the wall for "the channel". Right now I only go to retail to put my hands on the products I am thinking of buying over the Internet. I rarely make a major purchase unless there is a time contraint or a problem with availability on-line. The deep discount to retail prices and the absence of state taxes adds up very quickly. Ausdauer "Ingram Micro...We AIM to please."

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