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To: John Finley who wrote (5)2/21/2000 1:32:00 PM
From: kinkblot  Read Replies (1) of 75
 
With the genuine new era stuff,

it's not just used, it enables. <g>

Many illustrative examples of the latest techniques in corporate PR can be found in the collected press releases of Kopin Corporation.

Kopin PR Template #00-1:

We plan to continue capitalizing on the explosive demand in the [currently hot] sector by expanding our customer base and identifying new applications for our products. And we are focused on continuing to win sockets for our [component to be hyped] in both consumer applications and next generation [end product in hot sector].

Here, they plan on doing the same thing that most high-tech businesses try to do in the normal course of doing business. Good for them! Notice the effective use of the buzzword sockets. Sometimes a sentence is included quoting a reputable industry source, e.g. Blue Sky Consultants, as projecting that # million or billion units of the end product will be sold in the year YY (preferably at least 3 years out).

I'd say that overall the pitch is aimed at the average joes/jos (explosive demand), and for the analysts, they toss in a few trendy concepts (sockets) from the latest, greatest business gurus.

If Kopin ever issues a press release on the Multimedia Watch (&#224; la Dick Tracy's), this competition will be over.

WT
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