JVC Selects National Semiconductor for Its New Line of DVD Players;
Companies Partner to Define the Next Generation DVD-on-a-Chip Solution
SANTA CLARA, Calif., Feb 21, 2000 (BUSINESS WIRE) -- National
Semiconductor Corporation (NYSE:NSM) today announced that JVC has
selected the next generation National(R) Mediamatics(TM) DVD-on-a-Chip
solution for its new line of consumer DVD players. JVC will use this
new chip in two next generation DVD players, the XV-D721 and XV-D723,
both scheduled for worldwide shipment in early summer. JVC recently
demonstrated both of these DVD players in its booth at the 2000
International Consumer Electronics Show in Las Vegas, Nevada.
JVC has worked closely with the National Mediamatics group on the
development of the next generation DVD-on-a-Chip solution, offering
valuable technical advice and insight on the key features and functions
that consumers want in a DVD player. The launch of the XV-D721 and
XV-D723 brings this partnership to fruition, delivering two of the most
advanced full-featured DVD players available today - at a time when the
DVD industry is experiencing tremendous growth. According to Cahners
In-Stat Group, a leading market research firm, annual shipments of DVD
players will double in 2000.
"JVC chose to partner with National Semiconductor because we believe
its Mediamatics group has a very high caliber of digital video
expertise, both in hardware and software," said Yasuo Kaizu, general
manager of the Optical Disc Business Planning Department in JVC's AV &
Multimedia sector. "Our close partnership has provided JVC with the
state-of-the art technical feature set required by next generation DVD
players."
Designed and developed by the National Mediamatics group, the next
generation DVD-on-a-Chip provides manufacturers with the latest DVD
video and audio features demanded by the fast-growing DVD market. The
chip integrates all the back-end functions of a world-class DVD player,
including host processing, video and audio processing, I/O functions
and video DACs, into a single chip. This level of integration provides
manufacturers with improved performance, significant cost savings and
greater design flexibility.
"We are very pleased about our partnership with JVC, which will help
deliver the next level of audio and video entertainment experience to
consumers," said Prem Nath, president of the Mediamatics group at
National Semiconductor. "National is recognized today for having the
highest quality and best price/performance DVD solution on the market.
This partnership - National's Mediamatics hardware and software DVD
expertise and JVC's technology and understanding of the DVD market -
has resulted in the highest available level of feature integration,
allowing us to offer a single chip solution that not only meets the
requirements of next generation DVD players, it exceeds them."
In addition to providing all the standard DVD functions, National's
next generation DVD-on-a-Chip solution will bring the living-room
experience to the next level of entertainment, providing such features
as progressive scan video, DVD audio, 3D stereo surround sound, DTS
audio decode and karaoke functions. In addition, the DVD-on-a-Chip
solution also includes a complete software developer's kit (SDK) that
facilitates customization and rapid time to market.
A Family of Products
Through the Mediamatics group, National Semiconductor delivers
consumer quality digital video and audio hardware/software solutions
for the consumer, PC and convergence markets. The company's software
and system expertise is integrated into the emerging home entertainment
market comprising of entertainment PCs and DVD players. Its software
products are licensed by Microsoft and major PC OEM manufacturers,
making National one of the world's largest suppliers of MPEG products.
About National Semiconductor
National Semiconductor provides system-on-a-chip solutions for the
information age. Combining real-world analog and state-of the-art
digital technology, the company's chips lead many sectors of the
personal computer, communications, and consumer markets. With
headquarters in Santa Clara, California, National reported sales of $2
billion for its last fiscal year and currently has about 10,500
employees worldwide. Additional company and product information is
available on the World Wide Web at www.national.com.
Note to Editors: National Semiconductor is a registered trademark and
Mediamatics is a trademark of National Semiconductor Corporation. All
other brand or product names are trademarks or registered trademarks of
their respective holders.
Copyright (C) 2000 Business Wire. All rights reserved.
Distributed via COMTEX.
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CONTACT: National Semiconductor
Bill Callahan, 408/721-2871
Bill.Callahan@nsc.com
WEB PAGE: businesswire.com
GEOGRAPHY: CALIFORNIA NEVADA
INDUSTRY CODE: ELECTRONIC
GAMES/MULTIMEDIA
HARDWARE
ENTERTAINMENT
MARKETING
AGREEMENT
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