PremiumWear, Inc. to Represent CROAKIES(R) Products To Advertising Specialty Industry
MINNETONKA, Minn., Feb. 21 /PRNewswire/ -- PremiumWear, Inc. (Nasdaq: WEAR) announced today that it has been named the exclusive representative for CROAKIES(R) products to the advertising specialty industry (ASI). CROAKIES(R) is the original and most widely known brand in eyewear retainers and the maker of other neoprene products, including lanyards, keychains, visors and beverage can coolers.
"Companies and organizations prefer putting their logos on well-recognized brand name products," commented Dave Berg, PremiumWear's President and Chief Executive Officer. "For this reason, we are very pleased to be able to offer CROAKIES(R) products alongside the other apparel and accessories lines we market, including our own Page & Tuttle(R) and licensed Munsingwear(R) apparel. Because of CROAKIES(R) brand recognition and our nationwide presence, we expect strong sell through to our existing customer base as well as attracting new customers. In addition, we are looking to expand even further the line we represent, increasing the breadth of brands and kind of products."
John Scott, Executive Vice President of CROAKIES' parent company Life Link, Inc., commented, "We are very pleased to have PremiumWear representing CROAKIES(R) to the ASI market. We have seen excellent interest from customers after entering the ASI market four years ago. By partnering with PremiumWear, which now ranks in the top ten in apparel sales to the ASI market, we expect CROAKIES(R) sales to this market to grow exponentially." |
