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Technology Stocks : Gemstar Intl (GMST)

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To: Jeff Bond who wrote (2060)	2/21/2000 5:50:00 PM
From: NY Stew	Read Replies (1) of 6516

Jeff, 1. If two people sitting at the couch see the same ad, is that considered as 1 or 2 impressions? I believe the formula accounts for this as one impression. 2. If I fall asleep on the couch, leave the Guide on all night, and wake up after 6 hours, have I just experienced 36 impressions (assuming standard 4 guide visits/hour * 3 pages/visit * 3 impressions/page) or 0 (since I sleep like a rock)? You would need to click to go a layer or two deeper and I have yet to hear of the sleep walking variant sleep clicking although I am not studied in such. Each impression is counted as a result of a viewer action. 3. Does anyone have any input on assumptions made for impressions in the Stephens report. I find 4 uses of the guide per hour to be a little high, yet I find 3 pages/view to be a little low. It seems to somewhat even out, but just curious if anyone else has thought about this. The 4/hour rate is per household and not per individual from my understanding. The guide is most often used at start and during commercials. Regards Stew

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