MORE NEWS ABOUT NET CREATIONS AND MESG!!!
MessageMedia Partners with NetCreations, Inc. to Add Customer Acquisition Capabilities
BOULDER, Colo.--(BUSINESS WIRE)--Feb. 22, 2000--
Partnership Allows MessageMedia to Broaden Its Full Suite
of e-Customer Interaction Services
MessageMedia Inc. (Nasdaq:MESG), a leading provider of e-mail marketing and customer relationship management services, announced today that it has established a partnership with NetCreations, Inc., a leading provider of opt-in e-mail list management, brokerage and delivery services.
The deal allows MessageMedia to offer clients the opportunity to send e-mail messages for immediate, targeted delivery to members of a database of more than 6 million 100% Opt-In(R) e-mail addresses managed by NetCreations' PostMasterDirect.com service.
"Teaming with NetCreations expands our service offerings and strengthens our customer acquisition story," said Larry Jones, president and CEO of MessageMedia. "They are the clear leader in opt-in e-mail list brokering and delivery of request-based emails. With these additional services, we can now take a client from the first step -- prospecting and acquiring customers -- to successful completion and follow-up of a coordinated e-mail marketing campaign."
Under the agreement, MessageMedia will act as the list broker and verify all functions for the client. NetCreations, through its PostMasterDirect.com service, will provide opt-in e-mail address lists for delivering permission-based e-mails for MessageMedia clients.
"This is a great match for us," said Rosalind Resnick, CEO and co-founder of NetCreations. "We get another channel to distribute our industry-leading opt-in lists, and our members get complete e-messaging services with an acknowledged market leader."
About NetCreations, Inc.
NetCreations, Inc., a leader in 100% opt-in email marketing, specializes in email address list management, brokerage and delivery. Through its PostMasterDirect.com service, NetCreations has sent email messages on behalf of over 1,500 direct marketing clients, ranging from large companies, such as Dell Computer, Compaq, J. Crew and Ziff-Davis, to small retailers selling items over the Internet.
NetCreations' clients conduct email campaigns to targeted consumers in its database of over 6 million opt-in email addresses. These addresses belong to Internet users who have given permission to receive email messages in one of more of 3,000 topics of interest. NetCreations manages opt-in email lists for more than 200 third-party Web sites including internet.com, ICQ, Entrepreneur Magazine, CMPnet, LinkExchange, CDROM Guide, Regards.com and Volition.
About MessageMedia, Inc.
MessageMedia (Nasdaq: MESG) is the leading provider of e-mail marketing and customer relationship management services. The company offers a comprehensive suite of outsourced messaging services for information delivery, e-commerce services, permission-based direct marketing, ongoing customer communications and real-time customer feedback solutions using industry standard Internet protocols.
MessageMedia's customer portfolio includes clients from the financial services, publishing, direct marketing, retailing, software and electronic commerce industries. Clients include Cisco, E*TRADE, AOL, Yahoo!, Microsoft, GeoCities, Intuit, CMP Media, Barclays Bank, EDS, CNBC, Universal Studios and Bertelsmann.
Investors in MessageMedia include SOFTBANK and its affiliates, which constitute the world's largest investors in the Internet and Pequot Capital Management, a Connecticut-based research-intensive investment firm.
"Safe Harbor" Statement Under the Private Securities Litigation Reform Act. With the exception of the historical information contained in this release, the matters described herein contain forward-looking statements that involve risk and uncertainties. These risk factors include, but are not limited to, the integration of a new senior management team, MessageMedia's limited operating history, the integration of recent acquisitions, risks associated with pending and future acquisitions, the anticipated fluctuations in operating results, the uncertain acceptance of new services being offered, and undeveloped and rapidly changing market and other factors detailed in MessageMedia's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended Dec. 31, 1998 and its most recent Quarterly Report on Form 10-Q. All companies and product names are trademarks of their respective owners. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. MessageMedia undertakes no obligation to release publicly the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
MessageMedia Inc. 6060 Spine Road, Boulder, CO 80301 Phone: 303/440-7550; Fax: 303/440-0303; www.messagemedia.com
CONTACT:
MessageMedia, Inc., Boulder
Tom Ferrell, 303/440-7550
Director of Corporate Communications
tferrell@messagemedia.com
or
Shandwick International
Jim Fanucchi, 650/596-5880
Director
jfanucchi@shandwick.com
KEYWORD: COLORADO
BW1230 FEB 22,2000
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