GUMM - Eliminate the Common Cold Message Board

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Biotech / Medical : GUMM - Eliminate the Common Cold

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To: Carl R. who wrote (2286)	2/23/2000 6:18:00 AM
From: Hank	Read Replies (2) of 5582

"If you were spending the ad budget, who would you target, Hank?" The largest viewing audience I could, obviously. Why do you assume that people with children are at home watching the soaps? I know very few people that live the traditional life style with one parent working while the other stays home with the kids. Plus, most people's careers are so demanding these days, there's not many that would call in sick because of a cold. The only time the majority of potential Zicam users are going to be watching TV is at night during prime time hours. Unfortunately for GUMM, those hours also demand the highest price from advertisers. I suspect that's why GUMM only shows ads for Zicam during the day. But then, that's only what some on this board have claimed. I've never actually seen a Zicam ad because, like most people, I never watch TV during the day.

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