GUMM - Eliminate the Common Cold Message Board

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Biotech / Medical : GUMM - Eliminate the Common Cold

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next

To: Carl R. who wrote (2293)	2/23/2000 4:10:00 PM
From: Hank	Read Replies (2) of 5582

Ok. I give. I'm no marketing expert, However, there are other forms of advertising that are less expensive than TV. Radio or local newspapers, for example. I live in a major metropolitan area and I have not seen even one advertisement for Zicam of any kind. Sure, I'm not in their target group but everybody gets colds, not just mothers with children. Therefore, I would characterize GUMM's efforts to market Zicam as minimal based on my limited observations. If GUMM's doing such a great job marketing Zicam, then the results will be obvious in the next quarterly report and you guys have nothing to worry about.

Report TOU Violation

Share This Post

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next