SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Biotech / Medical : GUMM - Eliminate the Common Cold
 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext  
To: Carl R. who wrote (2295)2/23/2000 10:38:00 PM
From: DanZ  Read Replies (1) of 5582
 
Carl,

Thanks for your insights into advertising. The discussion was informative and interesting. It is my understanding that Kovel/Fuller initially targeted the advertising in ten to fifteen major metropolitan areas. I can't remember the exact number, but it is in this range. I think Chicago, Detroit, New Jersey, and parts of New York, including NYC are in the initial target group. This could also explain why Hank hasn't seen any television advertisements. At a unit cost of about $7.00, it doesn't take a heck of a lot of volume to generate $15 million to $20 million in sales (which is my estimate for Q1). Based on the population of the target cities, I think that they are getting good bang for the buck with their approach. When you throw in some initial international sales, which I think that they will book in Q1, they should be able to reach my sales estimate.

Dan
Report TOU ViolationShare This Post
 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext  

HomeMailHotSubjectMarksPeopleMarksKeepersSettings
Terms Of UseContact UsCopyright/IP PolicyPrivacy PolicyAbout UsFAQAdvertise on SI
© 2025 Knight Sac Media.  Data provided by Twelve Data, Alpha Vantage, and CityFALCON News