FirePond Forms Alliance With Akamai Technologies to Maximize Web Site
Performance For eBusinesses
WALTHAM, Mass., Feb 24, 2000 (BUSINESS WIRE) --
Akamai To Enhance the Rich, Interactive Capabilities of the
FirePond Application Suite in B2B Commerce Environments
FirePond (NASDAQ:FIRE), a leader in integrated e-business sales and
marketing solutions, today announced an alliance with Akamai
Technologies, Inc. (NASDAQ:AKAM), the foremost provider of global,
high-performance services for the delivery of Internet content,
streaming media, and applications. Through this agreement, FirePond and
Akamai will offer interactive selling solutions for
business-to-business e-commerce, characterized by optimal performance
and reliability. As a result, all new and existing FirePond customers
can elect to take advantage of Akamai's Internet content delivery
capabilities without any modification to their Web site.
The powerful combination of the FirePond Application Suite with
Akamai's FreeFlow(SM) content delivery service will allow Web
properties to ensure a better overall experience for their customers
and partners. With the addition of FreeFlow, FirePond customers can
deliver rich, secure, authenticated and dynamic content and streaming
media quickly and reliably to end users, enhancing the end user's
online experience and increasing the likelihood of customer conversion
during an interactive selling session.
"The power of our applications is directly related to our ability to
bring a company's brand identity to life within interactive selling
sessions. This requires exceptional performance when delivering highly
interactive content and application functionality," said Joel Radford,
FirePond's Vice President of Business Development. "With the ability to
bring Akamai's FreeFlow service to our customers, we can ensure that
our customers have accelerated access to this type of dynamic content,
providing a more productive experience to their dealers, agents,
partners and customers."
"We understand the need for rapid information delivery in facilitating
online interactions and are simplifying content delivery in a powerful
way," said Chris Turner, director of channel sales and programs,
Akamai. "FirePond's selling solutions for business to business commerce
complement our content delivery capabilities. Together, they offer rich
and engaging content faster and more reliably across a company's
multiple selling channels." |
