Valu-net forms E-CRM Division to execute sideware partner agreements
Appoints President to Promote Valu-net as Premier CRM Solution Provider
Canadian Venture Exchange Symbol: VNE
TORONTO, Feb. 24 /CNW/ - Valu-net Corporation ("Valu-net") (CDNX: VNE),
today announced the formation of a separate e-Customer Relationship Management
division to execute the company's partnership agreement with Sideware Corp. of
North Vancouver, BC (OTCBB-SDWSF and CDNX-SYD.U). The new division will be
lead by Mr. Michael Russell, a versatile senior executive with over 20 years
of leadership experience in the high-tech industry in North America.
"In the New Economy, e-Business absolutely must build strong
relationships with their online customers, said Michael Russell, president of
Valu-net's e-CRM division. "To provide this reach quickly, the e-CRM division
will make extensive use of Sideware's industry leading technology in addition
to e-Business enabling products and services produced by Valu-net."
Valu-net's e-CRM division will be responsible for developing, integrating
and deploying Web-based customer relationship management solutions. The new
e-CRM division enables Valu-net to build unified Web applications that
integrate the back-office e-commerce expertise of Valu-net with
customer-centric front-office technologies using Sideware's Dr. Bean software.
Under Mr. Russell's leadership, Valu-net's e-CRM division will deploy a
full range of e-Business services focused on:
- Expanding the growth of e-CRM technology in the Canadian market.
- Identifying new and emerging markets in the North America that will
benefit from e-CRM.
- Streamlining existing call centers with e-CRM technology to create
unified customer interaction frameworks for the next generation of
e-business.
- Reaching customers in specific vertical markets (e.g. insurance, health
care, financial and telecommunications) that will benefit from an
integrated e-commerce and CRM strategy.
As president of the newly formed e-CRM division, Mr. Russell will be
responsible for creating and executing the division's strategic marketing
plans, and promoting Valu-net's leadership in the rapidly emerging e-CRM
market. A second integral component of Mr. Russell's position will be to grow,
develop and maintain key strategic partnerships, alliances and sales channels
with best-of-breed technology partners.
Mr. Russell has a proven record of accomplishment in strategic planning,
market and business development, and driving growth in a competitive
environment. He joins Valu-net from RBI Consultants, where he was responsible
for strategic planning and marketing consulting with Fortune 500 technology
organizations in Canada. Mr. Russell previously held senior management
positions with leading organizations such as IBM Canada, Dun & Bradstreet
Financial, and On-line Software Canada.
About Valu-net
Founded in 1995, Valu-net develops online marketing and electronic
commerce programs for selling products over the Internet. This expertise is
used to directly create Internet business initiatives through Valu-net's own
divisions, joint ventures, and industry partnerships. In addition, Valu-net is
able to offer merchants a complete range of business enabling services to meet
the growing demand for secure and effective electronic commerce. These
services are available to merchants directly through Valu-net or indirectly
through agreements with agencies and resellers. Valu-net's division, the
eMerge Alliance (www.emergealliance.org) offers merchants easy entry into the
electronic commerce market with a turnkey solution that is both scalable and
cost-effective. Further information is available through Valu-net's corporate
web site at www.vncorp.com.
The Canadian Venture Exchange has neither approved nor disapproved the
information herein contained. |
