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Non-Tech : Premiumwear Inc. (WEAR)

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To: Mr. Jens Tingleff who wrote ()2/24/2000 2:30:00 PM
From: Paul Lee  Read Replies (1) of 98
 
PremiumWear, Inc. Selected by SOFTSPIKES(R), Inc. To Represent Golf Accessories to Advertising Specialty Industry
MINNETONKA, Minn., Feb. 23 /PRNewswire/ -- PremiumWear, Inc. (Nasdaq: WEAR - news) today announced that SOFTSPIKES, Inc., a widely known golf products manufacturer, has selected PremiumWear to exclusively represent SOFTSPIKES© products to the advertising specialty industry (ASI). PremiumWear will market customizable MagneSport(TM) magnetic golf bracelets, DriStix(TM) golf bag raincovers, and other accessories to the ASI market.

``We are excited to be able to represent SOFTSPIKES' line of golf accessories. Best known for its plastic cleats, Softspikes has significantly expanded its line over the past few years,' commented Dave Berg, PremiumWear's President and Chief Executive Officer. ``This agreement with SOFTSPIKES follows on the heels of our agreement with CROAKIES© to represent its eyeglass retainers and other branded neoprene products to the ASI market. These partnerships are important steps in expanding our promotional product lines beyond our current apparel line.'
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