Want a good laugh? Check out this passage from NM's website, quantumtv.com
The first paragraph is the most incredible. It was written in 1995-6, when the stock was soaring up to its now-distant high of $21. It has been updated recently, but the editor had the nerve to leave the statement about NM's being a good investment (maybe for a short-seller).
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Choose Wisely, Live Well
Choosing National Media Corporation and its subsidiary Quantum International (NYSE:NM) as an
investment could significantly improve the way you live. In recent years, transactional entertainment has
become a major source of marketing revenue, a trend that will only continue to grow. National Media, at the
forefront of the industry, will continue to grow with it.
Revolutionary Products, Record Sales
National Media has established itself as the largest publicly held infomercial production company on the
planet. During the 10 years we've been in operation, National Media has already sold over $900 million in
products. With over 85 programs currently airing in more than 60 countries and 14 languages, we have the
largest infomercial library in the industry. Our product development organization has the capability to screen
300 new ideas per month and plans are underway to add new product categories for fiscal 1997.
Once a program has run it's course in the U.S., our global network allows us to continue to generate
revenue by airing it in other countries. We already possess over 20% of the world's $1.5 billion infomercial
business, and we're expanding every day.
Global Expansion
In the last year alone we've added 70 million international television households. This brings our current
penetration to a total of 309 million households world wide. We plan to increase that number to 320 million
by the close of fiscal 1997 and 500 million by the year 2000.
Our expansion plans include exploring new media as well. Following our May, 1997 agreement with
Earthlink Network Inc., one of the fastest growing internet providers in the United States, we are poised to
take full advantage of the potential marketing benefits of the internet.
Financial Outlook
The production of approximately 30 new infomercials annually, increased penetration of existing markets
and entry into new markets like the Philippines and Indonesia is expected to result in revenue and earnings
gains.
In the short term, the acquisition of Direct Response and Positive Response Television in America and
Prestige/Suzanne Paul Pty Ltd. in New Zealand and Australia should translate into continued growth and
gains in fiscal 1997. |
