biz.yahoo.com
Friday February 25, 8:38 am Eastern Time
Company Press Release
SOURCE: Dransfield China Paper Corporation
DCPC's B2B Platform Targets Penetration of PRC's Grassroots
Market
Establishes PC Stations or Set-Top Boxes at Railroad Stations and Corner Stores in China
HONG KONG, Feb. 25 /PRNewswire/ -- Hong Kong-based Dransfield China Paper Corporation (''DCPC'') (Nasdaq: DCPCF - news) announced
that it will extend the reach of its B2B electronic platform to viewers with the establishment of personal computer (PC) stations or set-top boxes at the
4,000 railroad stations in China and at over 1 million corner stores throughout the country over five years.
Mr. Horace Yao, Deputy Chairman and Chief Executive Officer of DCPC, said, ''Railroad stations and corner stores are the largest outlets for
consumers in China. In view of this unique feature of the Chinese market, we aim to penetrate the grassroots market, educating and establishing early
loyalty through the set-up of these complimentary PCs on loan with an option to purchase. When a critical mass is reached, store owners are then
required to sign up on an installment basis.''
''Actually our B2B electronic platform will not only act as a transaction intermediary, but also serve as a catalog for product information and advertising.
It will be very similar to Sears' catalog stores except that the catalog will be placed on the PCs and its contents will be designed and provided by the
sellers.''
''The logistic support will be highly important for this e-catalog as we place our primary focus on the trade between China businesses and their
international counterparts. Therefore, we need to provide one-stop services, from offering trade links to providing logistic solutions for our customers.
The Dransfield Group, our parent company, has been operating a modern logistics centre at Futian, Shenzhen, the PRC, for over one year. Its depth of
experience and asset backing will greatly facilitate our development in the B2B business. Actually we focus on the lowest level of businesses which are
basically many family corner stores where owners are consumers and also retailers. The Dransfield Group, founded as a distributor, has much experience
and exponential reach to this level of businessmen.''
The B2B electronic platform is being developed under a joint venture between DCPC and its parent company, Dransfield Holdings Limited (''DHL''). It
is expected to be completed and launched in the market in six to nine months, depending on our availability of hardware.
Whilst the Dransfield Group has domain expertise across multiple industries, the business focus of the electronic B2B facilitator will initially lie in paper
products. Gradually, it will expand into other types of fast-moving consumer goods such as electronic products and components as well as food and
beverage, areas in which the Dransfield Group has widespread experience. Additionally, sundry janitorial supplies, where price is more influential than
quality and brand in the purchase decision, will also be included in the product range offered on the platform.
''In this new technology era, companies have a pressing need to develop their business on the Internet in order to expand networks at minimum time and
cost. This is resulting in huge potential for B2B e-commerce, which carries much larger revenue opportunities as compared to B2C e-commerce as its
transaction values are much higher. Our electronic platform with comprehensive logistical support will be ideal partners to the US B2B companies as we
help them fulfill their transactions more efficiently and effectively, thus allowing these B2B companies to accelerate the acquisition of market share in
China and realize profit at an earlier date. With the imminent entry by China into WTO, demand for import/export between China and the globe is
increasing substantially.''
''In the meantime, we are developing the distribution network for our own paper products as we leverage our Internet trade links. This advantage,
together with the logistical support as well as the distribution expertise and experience provided by the parent group, will certainly ensure our success
and establish our dominant leadership position in the electronic China trade. Of paramount importance, our comprehensive quality service support has
been able to provide us with revenue and at the same time, to retain our customer base,'' Mr. Yao concluded.
Dransfield China Paper Corporation is a Nasdaq-listed, Hong Kong-based company primarily engaged in the brokering and distribution of a variety of
paper products in China and Hong Kong. Expanding into a major force in the PRC paper products industry, the company recently embarked on a
significant growth program that includes the construction of four strategically located pulp and paper mills in the PRC. Upon completion, DCPC will be a
fully vertically-integrated paper company, engaged in the production and sale of recycled pulp, the production and sale of jumbo paper rolls, the
conversion of jumbo paper rolls into tissue paper products, and the distribution of tissue paper products under the company's own brand name.
DCPC's parent company, Dransfield Holdings Limited is a Hong Kong-listed company (HKSE code: 632) with three operating divisions: paper and
related personal products; services; and food and beverage. The Company has manufacturing capabilities in the PRC and the United Kingdom.
SOURCE: Dransfield China Paper Corporation
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Dransfield China Paper Corp (NasdaqSC:DCPCF - news)
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