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Non-Tech : E*Trade (NYSE:ET)

ET 16.72

+0.9%

Dec 3 3:59 PM EST

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To: Phil Tran who wrote ()	2/27/2000 1:37:00 PM
From: Spytrdr	Read Replies (1) of 13953

Scott Appleby: "Q: Sounds like more blurring boundaries ahead. A: It's interesting. AOL and Yahoo! have huge audiences they are likely to try to monetize further, but they don't offer these services because their finance partners are already generating big revenue for them. But eventually the networks could have the opportunity to invade this terrain. We expect them to become acquirers of eFinance technology and brands to better compete for the consumer wallet. If you're Yahoo!, for instance, and you're worth $100 billion, you might want to acquire E*Trade. That could make you a Super Financial Portal overnight."

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