Not an article about Gomez.com but it does refer to them as a resource
Land of the $5 trade
When it comes to dealing with U.S. discounters, the grass isn't necessarily greener - but it's definitely cheaper
nationalpost.com
Stephen Miles
Financial Post, with files from news services
Statue of Liberty
Canadian discount brokerage clients spending as much as $50 for so-called budget trades can only look with envy on the land of the $5 trade south of the border. While the $5 trade is still rare and many big-name firms still charge in the $15 - $20 range, it's become easy to find a U.S. brokerage that charges less than $10. (All U.S. brokerage figures in U.S. dollars.)
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But almost every online trading firm has experienced some form of slowdown or outage this year because of burgeoning trading volume, according to Gomez.com, which tracks the performance of U.S. brokerage firms.
Official complaints about online brokers to the SEC jumped to about 1,100 in the year ended Sept. 30, from about 250 the previous year, according to the market watchdog agency. Major beefs include trades that were not executed at a specified price and system crashes, when access to the brokerage shut down.
If you want to learn more about how U.S. brokerages line up, an Internet site, Gomez.com (www.gomez.com), is a good place to start. It rates online firms on ease of use, customer confidence, on-site resources, relationship services and cost. |
