US$250,000 Entice! Implementation with NewSouth Communications
VANCOUVER, British Columbia, Feb. 28 /CNW/ -- Multiactive Software
Inc. (Toronto: E), a leading provider of e-business front office solutions,
announced today that NewSouth Communications, one of the largest broadband
Integrated Communication Providers (ICP) in the southern United States, has
purchased an Entice! site license for US$250,000 (plus support and services).
Entice!, Multiactive's award-winning e-business and customer relationship
management solution, enables traditional businesses to integrate the Internet
with their sales, marketing, and customer service divisions. The software
includes easy-to-implement Web site personalization and e-commerce
functionality in addition to software applications that automate the process
of finding new leads, qualifying prospects, building detailed customer
profiles, and stepping customers through a repeatable sales process -- all of
which is accomplished at fractional cost and effort to comparable solutions.
NewSouth Communications currently offers a comprehensive selection of
products including high-speed Internet access, data, local exchange, long
distance, and enhanced telecommunications services, all on one invoice, in the
nine-state BellSouth region. It is anticipated that NewSouth will have over
200 employees using the solution within the next year.
"Entice! is a feature-rich solution that allows us to expand our customer
relationships at every point of interaction," said Michael L. LaFrance,
President & CEO, NewSouth Communications. "Entice! will enable our Account
Executives to sell more efficiently, allow our marketing team to use the
Internet more effectively, and empower our customer care team to continue to
exceed the expectations of our customers. But perhaps most importantly,
partnering with Entice! allows our customers to choose the manner in which
they interact with our organization."
"NewSouth Communications is a great addition to Multiactive's established
customer base and a great example of the ideal Entice! customer," says Brent
Halverson, President, Multiactive Software. "NewSouth is a customer-driven,
dynamic organization that sees the power of the Internet and the opportunities
it offers to enhance customer relationships. In choosing Entice!, NewSouth
Communications can engage every one of their customers in a personalized
relationship, regardless of the channel they choose."
Neal L. Nodvin, Executive Vice President of Corporate Development for
NewSouth Communications continues, "Delivering excellent customer service is
certainly one of NewSouth's competitive advantages. We evaluated several
solutions, but Entice! stood head-and-shoulders above the competition because
it was the only solution that understood the importance of our customer
relationships. NewSouth is a visionary company, and with Entice!, we have a
visionary solution that can help us meet the needs of our customers, both
today and tomorrow."
The Entice! e-business solution is sold globally and begins at $25,000,
which includes the Entice! Server, 10 concurrent user licenses, and one
administration license. Additional user licenses cost $995 per user.
About NewSouth Communications:
NewSouth Communications is a privately held broadband ICP whose senior
management team collectively possesses hundreds of years of experience in
successful telecommunications-oriented businesses, including ACC Corp., now
AT&T, QWEST, and MCI WorldCom. The Company is actively expanding its network
of Cisco New World packet-based switches, Lucent Technologies, Inc.
AnyMedia(TM) 5ESS-2000 switches, and Lucent's packet-based Softswitch across
the South. In addition, NewSouth Communications is a designated Cisco Powered
Network(TM).
NewSouth Communications currently offers a comprehensive selection of
products including DSL-based high-speed Internet access, data, local exchange,
long distance, and enhanced telecommunications services, all on one invoice,
throughout the southern United States, including the BellSouth, Sprint United,
and GTE service regions. The Company offers service in Florida, South
Carolina, Tennessee, North Carolina, Georgia, Alabama, Kentucky, and Louisiana
and selected services in eight adjoining states.
For more information, visit the Company's web site at
newsouth.com or contact Susanne Hite at hitenewsouth.com.
About Multiactive Software
Multiactive Software Inc. is a leading developer of innovative e-business,
sales, marketing, and customer management software, including the Entice!(TM),
ecBuilder(R), and Maximizer(TM) product lines. Designed to attract and retain
customers, these award-winning applications are used by more than a million
people worldwide.
Multiactive Software has won numerous awards over its 13-year history.
This includes the recent distinctions of the "Best of COMDEX/Fall 1999" award
from PC WEEK, the Computer Reseller News "Recommended" award, and finalist for
the Software & Information Industry Association's 2000 Codie Awards in the
category of "E-commerce Software -- Best Product". Multiactive also won a
Codie award for developing the "Best Internet Commerce Software" of 1999.
The company has offices located throughout North America, Latin America,
Europe, and Asia Pacific and a customer base that includes such leading
companies and institutions as Siemens, BancBoston, Travelers Insurance, Virgin
Records, Pennzoil, and now NewSouth Communications. To find out more about
Multiactive Software and its products, call 800-804-6299 or visit
www.multiactive.com.
This release may contain certain forward-looking statements reflecting
Multiactive Software Inc.'s current expectations in the electronic business
and sales and customer management software markets. Investors are cautioned
that all forward-looking statements involve risks and uncertainties,
including, without limitation, changes in market and competition,
technological and competitive developments, and potential downturns in
economic conditions generally. Additional information on these and other
potential factors that could affect the Company's financial results are
detailed in documents filed from time to time with the Ontario Securities
Commission.
NOTE: All trademarks or registered trademarks stated herein are
properties of their respective owners.
For further information, contact:
Brenda Christensen, VP, Corporate Communications
Multiactive Software Inc.
Phone: 818-884-5391
E-mail: blcmultiactive.com
-30-
For further information: Brenda Christensen, VP, Corporate
Communications of Multiactive Software Inc., 818-884-5391, or
blc@multiactive.com
/Web site: newsouth.com
/Web site: multiactive.com
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