Hi MH--I think the IRID campaign was considered poor because the number of extreme "adventurers", who really get away from civilzation's support, is very small. Most potential viewers would react with, "That's nice, but I'm never going to be on the top of K2."
The consensus was (with which I agree) that a connection to the user's daily life is needed. A lot of us find ourselves occasionally in unusual circumstances, just out of our normal territory, and maybe needing help.
Also, agree with your statement that there were lots of other reasons for irid's failure. One of which was lack of coordination between advertising and infrastructure support. I do remember, now that you mention it, that irid got lots of inquiries that they failed to respond to. So, maybe the campaign wasn't so bad!
But, I still don't want to see anything that might remind people of the irid campaign.
On size of the hunters market--A brief search found a site that stated that there were 195K hunting licenses issued in Maryland in 1975. Maryland's an active hunting state, but small, I believe. Project that out to 50 states and we get "lots". (Is that a good enough estimate?)
Best,
John
PS--Did you ever get back into Rambus? (I didn't.) |
