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To: steve harmon - analyst who wrote (4102)	2/29/2000 5:45:00 AM
From: Puck	of 4337

Playboy.com has been beefing up it's management ranks for its upcoming IPO by hiring Kevin Mayer from Disney's Go Network as CEO and Ed Mullen, president of holding company Marketing Services Group and former CEO of Net marketing firm CMG Direct, as vice chairman. Do you think that Playboy's world famous off-line brand, spearheaded by the magazine, will translate into enough online value creation to interest prospective investors? C.S. First Boston is lead underwriter in the offering.

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