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Technology Stocks : SECX (Southern Electronics)

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To: Judy Muldawer who wrote ()2/29/2000 11:02:00 AM
From: Ga Bard  Read Replies (1) of 248
 
SED International to Distribute Prepaid Wireless Service for BellSouth Cellular
Corp.


Business Editors & Technology Writers

ATLANTA--(BUSINESS WIRE)--Feb. 29, 2000--SED International, Inc.
announced today that it has entered into an agreement with BellSouth
Cellular Corp. to distribute BellSouth's prepaid wireless solutions to
third-party agents and resellers.
Under the agreement, SED International will provide online
fulfillment services including product warehousing, secure order
processing, packing and shipping of BellSouth's prepaid wireless
phones and cards. SED International will offer these services to a
variety of channels, including e-commerce sites and authorized
BellSouth agents, while serving as a critical partner in their
customer acquisition efforts in BellSouth's coverage area.
"We are pleased to enter into this relationship with BellSouth to
make a dramatic difference in the services and support they provide to
their customers", said Mark Diamond, President and C.O.O. of SED
International. "This fulfillment service opportunity, with a market
leader, will foster recognition for the services that we support to
our VAR's, dealer-agents and e-commerce partners. The prepaid wireless
solution from BellSouth will be instrumental in forging relationships
with retailers outside of the traditional wireless model and market.
And more importantly, this product offering allows our computer
resellers in 360 southeast cities to enter the wireless market with
little to no investment while expanding their business. This is a
value-added proposition that is seamless and lends itself well to our
electronic commerce strategy."
"Prepaid wireless services are increasingly popular with
consumers and are an important segment of our business," said Richard
Cost, director of consumer sales for BellSouth Cellular Corp. "This
agreement with SED helps us increase the number of distribution points
in the southeast to make BellSouth prepaid wireless services more
accessible to more people."
BellSouth Cellular Corp. companies, BellSouth Mobility (BMI) and
American Cellular Communications Corporation (ACC), provide wireless
communications services to customers in 10 states. BMI serves
customers in seven southeastern states. ACC markets operate under a
variety of names in California and Texas and as Cellular One in
Indiana. BellSouth Cellular Corp. is a subsidiary of BellSouth
Corporation (NYSE: BLS). Visit us on the Web at
www.bellsouth.com/wireless.

The matters discussed herein contain certain forward-looking
statements that represent the Company's expectations or beliefs,
including, but not limited to, statements concerning future revenues
and future business plans and non-historical Year 2000 information.
When used by or on behalf of the Company, the words "may," "could,"
"should," "would," "believe," "anticipate," "estimate," "intend,"
"plan" and similar expressions are intended to identify
forward-looking statements. These statements by their nature involve
substantial risks and uncertainties, certain of which are beyond the
Company's control. The Company cautions that various factors,
including the factors described under the captions "Risk Factors" and
"Management's Discussion and Analysis of Financial Condition and
Results of Operations" contained in the Company's Registration
Statement on Form S-3 (SEC File No. 333-35069) as well as general
economic conditions and industry trends, foreign currency
fluctuations, the level of acquisition opportunities available to the
Company and the Company's ability to negotiate the terms of such
acquisitions on a favorable basis, a dependence upon and/or loss of
key vendors or customers, the transition to indirect distribution
relationships for some products, the loss of strategic product
shipping relationships, customer demand, product availability,
competition (including pricing and availability), concentrations of
credit risks, distribution efficiencies, capacity constraints and
technological difficulties could cause actual results or outcomes to
differ materially from those expressed in any forward-looking
statements of the Company made by or on behalf of the Company. The
Company undertakes no obligation to update any forward-looking
statement.

SED International, Inc. is a leading international distributor of
microcomputer and wireless communications products & services to
value-added resellers and retailers throughout the United States and
Latin America. SED International's product lines include personal
computers, application software, printers and other computer
peripherals, networking products as well as wireless telephone
products. SED International offers a broad inventory of more than
3,500 products from approximately 100 market-leading vendors. With a
sales and distribution center in its Atlanta, Ga. headquarters as well
as in City of Industry, Calif.; a satellite sales office in Carlsbad,
Calif; a sales office, distribution center and export facility in
Miami, Fla.; and an additional sales and distribution center in
Bogota, Colombia, through its subsidiary SED International de Colombia
Ltda., SED International continues to expand to reach a growing global
market. SED International has also further enhanced its market
presence in Latin America through SED International do Brazil Ltda.,
its subsidiary in Sao Paulo, Brazil, and the recent acquisition of
Intermaco S.R.L. in Buenos Aires, Argentina. More information about
SED International can be found on its website at
sedonline.com. SED International is a subsidiary of SED
International Holdings, Inc., whose stock is traded on the NASDAQ
Stock Market(SM) under the symbol SECX.

--30--DP/at*

CONTACT: SED International Holdings, Inc.
Mark Diamond, (770)491-8962
Fax(770)938-2814
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