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Technology Stocks : JDS Uniphase (JDSU)
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To: Nichols who wrote (6953)2/29/2000 5:39:00 PM
From: Guy Gordon  Read Replies (1) of 24042
 
Everyone has different needs. I usually buy all I want of a stock at once. But I'm not adding cash to my account. (I've been semi-retired since 1990.) My account grows only by appreciation.

People who are adding cash to their accounts need a strategy that guides them in adding to positions. Trendlines and moving averages can do that. For example, a good strategy would be to add to JDSU every time it comes back down to the 26-day MA.

That said -- clearly choosing the right company has been far more important than timing the buys. I take that to be your main point.

First: Pick the right industry sector.
Second: Pick the right stock(s).
Third: Pick the right time to buy.

These three are in the same order both for execution and importance. But Forth: Pick the right time to sell, is of major importance, though it comes last.

It can't be evaded simply by saying "never sell". Everyone sells. You have to. Else you may as well have thrown your money away. Owning stocks isn't an end in itself.

The worst off are those who say never, but then sell anyway after a stock goes down. Lots of people ride a stock up, and then ride it all the way back down and sell it only when they're in the red. They comfort themselves by saying they didn't really loose any money, but of course they did.

You need a strategy to sell. Just putting it off into the distant future is not the same as having a strategy. It leaves you open to selling for the wrong reasons.
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