SEDONA Announces Support for Acxiom's AbiliTec Customer Data Integration Technology; SEDONA Adds Smart Content To Its Internet Application Solution
LIMERICK, Penn.--(BUSINESS WIRE)--March 1, 2000--SEDONA(R) Corporation (Nasdaq: SDNA) today announced the addition of Acxiom(R) Corporation's (Nasdaq: ACXM) AbiliTec(sm) technology and the Acxiom Data Network(SM) to help companies more effectively manage and enhance customer relationships.
The integration of AbiliTec into SEDONA's applications enables users to instantaneously transform -real-time over the Internet - their raw data into dynamic visual representations of customers based on interest, preferences and demographics. Application of this smart content enables companies, for the first time, to effectively personalize their customer relationships.
AbiliTec, the leading customer data integration technology, and the Acxiom Data Network's on-line data delivery capabilities give users the ability to develop a unified and comprehensive view of their customers in real time. With the addition of AbiliTec, SEDONA's customers will be able to extend available customer information with external data, greatly enhancing their opportunities for cross-selling and up-selling within their customer community.
"By providing real-time insight into customer background, lifestyle and preferences, AbiliTec and the Acxiom Data Network further enhance our customers' ability to visualize a broader universe of marketing and sales opportunities," said Marco Emrich, President and CEO, SEDONA Corporation. He continued, "With AbiliTec and the Acxiom Data Network, SEDONA's solution increases marketing effectiveness by providing key performance data for segmentation and prospect qualification follow-up. It also shortens sales cycles by enabling companies to focus on only the best-qualified prospects."
"We're proud to be an integral part of SEDONA's ongoing business strategy," said Steve Brighton, InfoBase(TM) Products Group Leader for Acxiom Corporation. "AbiliTec is the leader in providing customer data integration capabilities and has proven its value in a broad range of applications, including Customer Relationship Management, data warehousing, e-commerce and e-tailing."
SEDONA's XML implementation using the Acxiom Data Network Software Developer's Kit provides a robust and extensible data exchange capability over the Internet. SEDONA will complete the Acxiom Data Network Certification Process in the second quarter of 2000. |
