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Technology Stocks : DoubleClick Inc (DCLK)

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To: Bill Ounce who wrote (2817)	3/2/2000 2:47:00 PM
From: Bill Ounce	Read Replies (2) of 2902

USA Today: DoubleClick backs off Web-tracking plan Looks like the fire got a bit too hot for them. What comes next? usatoday.com [...] Internet advertising firm DoubleClick Inc. has dropped its plans to track Internet users by name as they move across any one of more than 11,500 Web sites on which the company places advertisements. [...] 'It is clear from these discussions that I made a mistake by planning to merge names with anonymous user activity across Web sites in the absence of government and industry privacy standards." [...]

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