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Strategies & Market Trends : MDA - Market Direction Analysis

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Nov 14 4:00 PM EST

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To: Les H who wrote (42055)	3/2/2000 8:41:00 PM
From: John T.	Read Replies (2) of 99985

Les, In Houston, Exxon has a test market for "fully automated" gas stations. There is no attendant present at the station. Today, the manager arrived to change the price of the gasoline. Instead on inputing $1.49 per gallon in the computer, the manager mistakenly typed in $0.149 per gallon. The "fully automated" Exxon station displayed $0.14 per gallon on its advertising marque and the price at the pump was 14 cents. People lined up for miles and bought gasoline for 14 cents per gallon. They paid with credit cards at the pump. (Remember, there is no attendant on the premises). Several hours later, the mistake was discovered and Exxon raised the price back to $1.49. This is a true story.

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