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Politics : Formerly About Advanced Micro Devices

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To: Herring who wrote (96606)3/3/2000 6:34:00 PM
From: Joe NYC  Read Replies (1) of 1574683
 
Unless I misunderstand the biggest challenge for AMD right now other than coming out with the 1G chip would be the Rambus memory. Anybody know if there will be something to equalize this?

I think Rambus has been nothing but headache for Intel. Not as much the fact that Intel went with Rambus, but the fact that they went exclusively with Rambus, with no back up. This magnified the missteps of the chipset division into much larger proportions.

Paradoxically, the performance increase that Rambus offers is in increased bandwidth, which mainly benefits servers, or maybe graphics memory.

But because of all the bugs and strategic errors, Rambus is non-existant in servers, and it is being pushed to workstations and high end servers, where all the advantages evaporate. You need lower latency in workstations and desktops and Rambus in fact performs at best the same or worse in this category than SDRAM.

So if you start with this can of worms that Rambus is, and add the fact that it is not competitive price-wise, there is no point for AMD to lose any sleep over it.

At this time, I don't believe Rambus is anywhere on AMDs roadmap.

Joe
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