Dell Expects Up to 60% of Asia Pac Sales via Internet in 2000
Hong Kong, March 6 (Bloomberg) -- Dell Computer Corp. said it expects to sell as much as 60 percent of its computers in Asia Pacific via the Internet this year, as it seeks a Hong Kong listing to boost its profile in the region.
The world's biggest direct-seller of personal computers received 46 percent of its orders in Asia Pacific online in the quarter through December, slightly below the worldwide average of about 50 percent.
``We are trying to increase the ratio to 50 percent the minimum, preferably 60 percent this year,' said Goran Malm, president of Dell's Asia Pacific operations. A listing in Hong Kong, which was announced last year and is expected to go ahead later this month or next month, would help capture market share, he said.
Dell sold $1.15 billion worth of computers in Asia Pacific last year, accounting for 6 percent of its total revenue.
Sales in the region grew 57 percent 1999 over the previous year, thanks in part to the fast-growing Chinese market. That was slightly faster than Europe and North America, which respectively reported a growth rate of 52 percent and 53 percent.
Mar/06/2000 3:20 |
