E*Trade (NYSE:ET) Message Board

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Non-Tech : E*Trade (NYSE:ET)

ET 16.83

+0.7%

3:59 PM EST

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To: soylent who wrote (12259)	3/6/2000 9:38:00 PM
From: Bud Fox	of 13953

If Ad spending is indeed being cut by E-Trade, what is the reason? and what effect would it have on the stock price? Could it be, that E-Trade is in talks to merge? Possibly, that would be good news for shareholders if E-Trade was was to be acquired. Could business be so good that management is cutting ad spending to slow growth "slightly" while they get a handle on current customer service needs and improved system capabilities. Again possible, that would also be good news for shareholders. That would lead to a direct increase in profitability and would satisfy disgruntled current users. Both senarios are good news for E-Trade shareholders. So, let's hope that these rumored ad spending cuts are legit. They can only be good for the stock price. Good Luck

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