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Destiny's New MPE Format Combines Graphics, Text and E-commerce with Secure
MP3 Audio
Monday, March 6, 2000
Press Release Edited By Applelinks Contributing Editor Charles W. Moore
Destiny Media Technologies Ltd. has unveiled its new MPE format, a secure
digital musical distribution system featuring graphics, text and e-commerce
web applications.
"This is an extremely powerful sales tool for record labels and content
owners," said Ed Kolic, chief operating officer of Destiny Media
Technologies. "Record labels can now distribute content digitally without
fears of rampant piracy, and with the added benefits of instant on-line
purchasing."
MPE features state-of-the-art encryption to protect content, while
delivering the high fidelity audio consumers have come to expect from MP3. A
key locks the file to the user's specific computer and/or hardware device.
In this way, when files are shared, as is common with Internet music
listeners, the recipient still can preview the track, but needs to purchase
their own key in order to unlock and enjoy the whole MPE.
MPEs will be playable on portable platforms as well as computers, and
capable devices will display the embedded text and graphics, making the
format a much more effective promotional vehicle than any previous
distribution technology.
The format also embeds a small MPE player application into each MPE,
simplifying the process of getting started with the format. The player is
the streamlined and intuitive Destiny Media Player, recently ranked as the
No. 2 most popular media player in an About.com poll.
Record companies can embed text and graphics into the MPE, depicting CD
covers, credits, lyrics, advertising, etc. The MPE provides direct web links
for the content provider's web site and a direct order URL for e-commerce
and other promotions. The file also tracks the web site the file originated
from, thereby ensuring revenues back to the e-tailer.
"Although the MP3 format allows independent musicians exposure to potential
listeners, the potential for piracy has made many major records and
recording wary of using the popular format," said Kolic. "MPE will finally
put the control and revenue of music on the Web back in the hands of the
artists and labels -- it's the solution they have been waiting for."
MPE is supported on the PC, Macintosh and on hardware digital audio players
such as the Songboy. Destiny is also expanding their RadioDestiny format to
allow Internet broadcasters to stream the graphics, text and e-commerce
functions associated with an MPE along with the audio already supported by
RadioDestiny.
MPE supports both MP3 and Windows Media File format, with the ability to
incorporate new file formats as they become available.
For more information, visit:
destiny-software.com
Charles W. Moore |
