Entertaindom numbers triple to 5.6 million.
Back in December when unique users were under 2 mill, BDE was getting 20 mill ad impressions/month. Ad impressions/month should now be over 60 mill/month. This is before Kiss. With Kiss, Superman, and Xena all running next month, ad impressions should begin to approach 200 mill/month. That should imply ad revenue greater than $2 mill/month.
AOL promotion of Entertaindom should begin shortly.
businessweek.com
OVERSHADOWED. As flush as these upstarts are with venture-capital cash, the opinion of Richmond and his rivals
counts. Newcomers with names like Wirebreak and Mediatrip face an uphill battle getting noticed compared with giants
like News Corp., Time Warner, and Walt Disney, which are trying to extend their massive entertainment franchises onto
the Web. Time Warner is luring 5.6 million unique users a month to its Entertaindom site featuring such fare as The
God and Devil Show and newly made Superman and Looney Tunes cartoons. 'How can they compete with our ability
to promote in Entertainment Weekly, People magazine, on the Turner channels, and, soon, on AOL?' wonders Jim
Moloshok, president of Entertaindom. |
