Dow Jones Newswires
PRESS RELEASE:Digital Island Unveils Traceware Everywhere
( BW)(CA-DIGITAL-ISLAND)(ISLD) Digital Island Launches 'Traceware Everywhere' Program to Help Companies Develop New Global e-Business Opportunities
Business Editors/High-Tech Writers
SAN FRANCISCO--(BUSINESS WIRE)--March 7, 2000--
Now Available at Intraware, Demo Version of Digital Island's
TraceWare Lets Businesses Locate Consumers Worldwide
and Respond with Relevant Content
SAN FRANCISCO--(BUSINESS WIRE)--March 7, 2000--Digital Island, Inc. (Nasdaq:ISLD), a leading global e-Business Delivery Network, announced today TraceWare Everywhere, a new program that gives businesses a trial version of its TraceWare(TM) service for the creation and deployment of applications that deliver a geographically relevant customer experience worldwide.
TraceWare -- an Internet atlas that determines with 96-percent accuracy in what country a Web query originates -- allows companies to capitalize on the scope of the global Internet marketplace by conducting e-Business with customers through content and transactions appropriate to their countries, cultures and regulations.
The TraceWare Everywhere program is a joint effort between Digital Island and Intraware, Inc. (Nasdaq:ITRA). Intraware is Digital Island's initial partner for marketing, sales and fulfillment of TraceWare. The Intraware Shop makes use of Digital Island's network services to provide a customer base of more than 185,000 IT professionals with fast, guaranteed and secure access to Web-based software and services. Under the new program, companies can download a demo of TraceWare at www.traceware.net and www.intraware.com/app/shop.
"The next frontier in global e-Business will be established by companies that can relate to individual consumers on their own terms, prompting them to hit that buy button on the Web site," said Tim Wilson, vice president of marketing at Digital Island. "With TraceWare, e-Businesses can use mass customization as a strategic initiative to create and expand customer relationships on a global scale for greater revenue opportunities."
"TraceWare breaks down the barriers to global e-Business, allowing companies to dynamically customize their marketing and sales program to capture the attention of customers in various cultures," said Katy Keim, vice president of e-Commerce at Intraware. "The TraceWare Everywhere initiative will stimulate the deployment of geographically intelligent applications for global e-Business."
Digital Island's TraceWare Everywhere program provides companies with a five-month test period to demo the TraceWare 2.0 software through a single-user license and limited technical support.
The TraceWare application services complement Digital Island's suite of hosting, content delivery and network services. TraceWare can quickly and easily be integrated into Web applications to ensure that customers are presented with only relevant advertising and locally available products and services. As part of a transaction-processing platform, TraceWare enables fraud detection and currency and tax conversion. TraceWare is also an essential foundation for global digital rights management, providing unparalleled accuracy for use in real-time commerce transactions.
Digital Island(R) is a leading global e-Business Delivery Network. The company's suite of application services for interactive e-Business allows customers and partners to readily integrate content delivery, hosting and intelligent networking to give the ultimate consumer a superior experience. Strategically located Data Centers in the United States, Europe and Asia are directly connected to leading access service providers in 23 countries. In addition, Digital Island operates a network of more than 1,200 content distributors across the Internet, which improves the performance and reduces the cost of hosting high-volume Web applications in target markets. This network is expected to grow to more than 6,000 content distributors in 350 locations worldwide by the year 2003. Digital Island is headquartered in San Francisco. www.digitalisland.net. |
