Nova Pharmaceutical Inc. Introduces Special NxTrim Promotion With Rite Aid Stores
LAKE ELSINORE, Calif., March 9 /PRNewswire/ -- Nova Pharmaceutical Inc. (OTC Bulletin Board: NOVX) announced today the sale of its natural weight loss product, NxTrim, to Rite Aid (NYSE: RAD) in a special promotional package.
Rite Aid, a discount drug store chain with over 3,800 locations nationwide, grossed annual sales of over $10 billion in 1998 and 1999. Rite Aid is a publicly traded company on the NYSE (RAD). Rite Aid's first store opened in 1962, and grew rapidly through acquisitions and new stores. More information about Rite Aid is available at the company's web site www.riteaid.com. Rite Aid recently purchased NxTrim in a special buy one, get one free pack, which encourages purchasers to stay on the program longer to obtain better results.
Ralph Mann, President of Nova Pharmaceutical Inc said, "The buy one, get one free promotion should be exceptionally successful during the peak diet season, which generally runs from New Year Resolutions to the back to the beach season." Mr. Mann adds, "Today, so many people are rightfully concerned about their weight, so 'diet season' is year round."
Nova Pharmaceutical Inc expects impulse purchases to increase in Rite Aid stores due to the more appealing offer. The Company also expects to increase customer loyalty through this promotion. Mr. Mann said, "This promotion provides more bang for the buck, and should generate more customers who will stay on the NxTrim weight loss plan." He adds, "The buy one, get one free offer also rewards our existing faithful customers."
About Nova Pharmaceutical Inc
Nova Pharmaceutical Inc is a publicly traded company on the OTC Bulletin Board (ticker symbol:NOVX). The Company's patented weight loss product, NxTrim, achieved first year sales of $2,000,000, and held the number one ranking in diet aid sales in the California Drug market according to data provided by Information Resources Inc.
Nova Pharmaceutical Inc is the sole manufacturer, distributor, and marketer of Gold's Gym Nutrition supplements. The Company has twenty-three products under the Gold's Gym trademark.
More information about the products and services of Nova Pharmaceutical Inc are available at the Company's web site www.novanx.com. The Company also hosts an informational web site for the Gold's Gym line of products at www.goldsgymnutrition.com.
Certain statements in this release are "forward looking" statements as such term is defined in the Private Securities Litigation Reform Act of 1995. Because such statements are subject to risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements.
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SOURCE: Nova Pharmaceutical Inc.
CONTACT: Ralph Mann, CEO & President, or Jim Ayres, Vice President, jim@novanx.com, both of Nova Pharmaceutical Inc., 888-495-6682 |
