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Pageflex, Inc. Signs License with HewlettPackard for Mpower
March 9, 2000 12:08 PM
CAMBRIDGE, Mass.--(BUSINESS WIRE)--March 9, 2000--Pageflex, Inc., a subsidiary of Bitstream, announced today that it has entered into a worldwide license agreement with Hewlett Packard Company. Under the agreement, HP will license Mpower, Pageflex's XML-based marketing on demand solution.
Pageflex Mpower gives enterprise organizations the ability, from a Web browser, to design and produce customized marketing communications on demand. Mpower enables them to transcend the limitations of "one size fits all" communications by tailoring messages to an audience, whether that's a group or a single individual. Mpower incorporates Pageflex's NuDoc(TM) XML page layout engine to generate print output documents on-the-fly.
"We are delighted that HP has selected Mpower," said Paul Trevithick, President of Pageflex. "With Mpower, partners like HP can establish a technology foundation for the convergence of e-business and printing."
About Pageflex, Inc.
Pageflex, Inc., which was established as a wholly-owned subsidiary of Bitstream in 1999, develops, markets and supports on-demand marketing software and related technology. Driven by the profile of a particular target customer, on-demand marketing involves the automatic production of customized business marketing collateral such as datasheets and brochures directly from XML text and graphics data stored in web servers and/or databases. Flexible templates based on page design rules ensure the generated PostScript or PDF documents meet high stylistic quality standards. Pageflex also licenses its underlying NuDoc(TM) XML-based composition engine on an OEM basis to independent software vendors. For more information on Pageflex and its products, visit the company on the World Wide Web at pageflexinc.com. BITS
Pageflex, Pageflex Mpower, and NuDoc are trademarks of Pageflex, Inc. Hewlett Packard and HP are registered trademarks of Hewlett Packard, Inc. All other trademarks mentioned are for identification purposes only and may be trademarks of their respective owners.
CONTACT: Pageflex, Inc. Dan McDermott (617) 520-8387 dmcdermott@pageflexinc.com
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