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Technology Stocks : C-Cube

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To: J Fieb who wrote (14930)5/1/1997 8:23:00 PM
From: John Rieman   of 50808
 
J. You keep telling me that this digital video stuff will be in(or replace), my TV, CD player, VCR, and computer CD-ROM. We have heard that it might be in my minivan, or car for navigation. Last summer, we read that you would have digital video while flying. Well, here's the order...........................................................

BW0126 APR 30,1997 8:59 PACIFIC 11:59 EASTERN


( BW)(SONY-TRANS-COM) Sony Video Walkman "Takes to the Sky" on
Delta; nearly 15,000 video walkman systems now in flight worldwide


Business Editors and Hi-Tech Writer


IRVINE, Calif.--(BUSINESS WIRE)--April 30, 1997--Sony Trans Com,
a leading full-service inflight entertainment systems provider,
Wednesday announced an agreement with Delta Airlines to provide 2,046
Sony Video Walkman(TM) for Delta's B767ER and L1011-500 aircraft.

As a result of the agreement, Delta will equip select flights
with Sony Video Walkman systems for first and business class
passengers by May 15, 1997.

"More airlines today are recognizing the benefits of putting the
control of inflight entertainment directly into the hands of
passengers in a form that's fun, easy to use and affordable," said
Greg Rabe, vice president of marketing and sales, Sony Trans Com.
"Our Video Walkman provides an innovative and affordable solution to
video-on-demand that requires no hard wiring and can be mobile
within an airline's fleet."

The Sony Video Walkman is a hand-held wireless viewing device
that gives passengers complete control of when and what types of
programs they would like to view while in flight. Lightweight and
compact in size, the Video Walkman can rest on a fold-down tray or a
passenger's lap. Easy-to-use controls also allow the viewer to
start, stop, fast-forward, rewind and control volume and picture
clarity all with the touch of a button.

"Sony's Video Walkman will enable us to provide our passengers
with a choice of 11 different movies -- at no charge -- in English,
French, German, Italian and Spanish," said Joe Leach, manager,
Onboard Programs, Delta Airlines. "Giving our passengers control of
inflight entertainment through the use of the Video Walkman is just
one more way we are enhancing our quality of service through
technology."

About the Sony Video Walkman


The Sony Video Walkman uses space-saving Hi8(TM) tapes for
individual playback on a high resolution 4-inch color liquid crystal
display (LCD) screen. It is compatible with a variety of stereo
headphones, and utilizes HI-FI Mega Bass audio for a deep, rich
sound that is superior to other inflight audio systems. Each unit
uses specially designed, long-life rechargeable batteries that allow
for 2.5 hours of play time. The Sony Video Walkman is also compact,
durable and completely self-contained, allowing for easy storage.

The Video Walkman is currently being used by other commercial
airlines such as American, Canadian International, Royal Brunei,
Qatar, Thai, United and Varig. For more information about the Sony
Video Walkman, contact Hank Evers at Sony Trans Com; 1833 Alton
Avenue, Irvine, Calif. 92606 USA. Phone: 714/252-0600. Fax:
714/252-0721.

With headquarters in Irvine, Sony Trans Com is a leading
provider of inflight entertainment and cabin information systems.
In addition to Audio and Video-On-Demand (AVOD) technologies, the
company's comprehensive product line includes in-seat video systems,
cabin music/announcement systems, audio and video reproducers,
monitors, LCD retract systems and complete inflight programming
services.
-0-

NOTE TO EDITORS: Photography available upon request.
Mega Bass, Video Walkman and Hi8 are registered trademarks of Sony
Electronics Inc. or the Sony Corporation.


--30--KM/np* CB/np JS/np


CONTACT: Maples Communications Inc.
Cheryl Mundt/John Jatinen, 714/253-8737
cmundt@maples.com


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