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Microcap & Penny Stocks : Globalstar Telecommunications Limited GSAT

GSAT 59.91

+4.0%

Nov 11 3:59 PM EST

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To: David Wiggins who wrote (10701)	3/10/2000 1:34:00 AM
From: Maurice Winn	Read Replies (1) of 29987

*Bush League* Rule number one for MBA marketers and sales people in general is to do anything except talk about price. Stupid, but that's the rule they use. That's one reason why it's so easy to beat competitors - I used to feel sort of sorry for them. If customers want to talk about price, that's what you talk about! Beginner marketers think you have to deflect customer price questions and ram benefits or some silly promotion down their throats. <I find the Harley thing very, very sad. It seems really bush league to me.> So they always want to give a free trip, a Harley Davidson or some other 'confuse the picture' type offer, so that the customer won't focus on the price. Well, we should be doing the opposite. Making them focus on price per minute!! Keep it clean and straight so they can see what a great deal they will get if they buy now. When you want a lot of sales and you want them fast, you go for price. Especially when you have zero marginal cost of production and 10bn minutes being given away free right now and giving them to future users instead of ghosts in the sky would generate future profits when demand builds. There aren't enough Harleys on the production line to 'incentivise' [which is a stupid jargon word they use], 'vertical' markets and 'high end' users. The marketers will be out of a job if they just say 'cut the price of the minutes'. They need to justify all their MBA rubbish about market segmentation in target focused sectors in horizontal markets with holistic incentivisation and product differentiation. Sure, that stuff is all sort of right. But we are bit short of time. "Stack em high and sell 'em cheap" is another way. They do that down at the supermarket and the surplus soon disappears. But with Globalstar, by selling cheap, we generate highly profitable future sales, not just an empty shelf with little profit as happens when there is a big surplus of tomatoes or onions. Minutes are perishable items. So are tomatoes. Our minutes are going to waste a billion a month to ghosts in the sky instead of users on the ground. This is startling novel stuff in the marketing world of the 21st century. Maurice

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