QKKA:
Friday March 10, 7:00 am Eastern Time
Company Press Release
SOURCE: Quokka Sports, Inc.
Quokka Sports Launches Affiliate Marketing Program
Quokka Sports Looks to Grow Customer Base and Consumer Revenue Strategy
SAN FRANCISCO, March 10 /PRNewswire/ -- Quokka Sports (Nasdaq: QKKA - news), a leading provider of sports entertainment for the digital world,(TM) today announced the launch of its affiliate marketing program. The Quokka Sports Affiliate Program is intended to provide value by increasing the reach of the Quokka Sports Network, and extending the Quokka brand to new audiences. The Quokka Sports Affiliate Program is also designed to drive sales to Quokka's online stores.
The Quokka Sports Network was created to bring the real intensity of sports experiences to worldwide audiences by way of emerging technologies and media. By launching the Quokka Sports Affiliate Program, the company is extending the access to exclusive coverage and premium content to sports entertainment enthusiasts. The Quokka Sports Network offers its passionate audience immersive experiences such as the view from behind the steering wheel of professional CART drivers, and the inner thoughts of mountain climbers making historic ascents.
Companies interested in participating in the Quokka Sports Affiliate Program can find more information at partners.quokka.com. Here, they will find instructions for placing appropriate links on their sites. The program will also expand in the future to highlight offerings from the Quokka Sports Pavilion. This will add another avenue for Quokka to market its sports merchandise offerings.
``With the launch of the affiliate program, Quokka continues its efforts to extend the Quokka Sports brand and increase the audience base,' said Marc Sondheimer, Manager of Media Distribution and Broadband, Quokka Sports. ``The Quokka Sports Affiliate Program is a strategic way for other Internet properties to enhance the content on their Web sites, generate additional revenue, and associate themselves with Quokka Sports, a leading provider of sports entertainment for the digital world.'
About Quokka Sports
Quokka Sports has created a branded sports entertainment network delivering unique interactive sports experiences fulfilling the entertainment passions of a global community of sports enthusiasts. The Quokka Sports Network is designed to deliver each sports community with the deepest and most comprehensive coverage of their sport and associated lifestyle, community commerce and game features. With rich content that leverages technology's potential for merging entertainment and information, Quokka Sports is a leading provider of sports entertainment for the digital world(TM).
The Quokka Sports Network includes a variety of entertainment properties, including:
-- Quokka.com -- providing regular features, news with an edge, community,
commerce and games,
-- Sports Verticals -- deep event coverage of sports including sailing
(America's Cup, BT Global Challenge and Whitbread Round The World
Race), motorsports (CART and MotoGP), action (expeditions and adventure
racing), summer (track and field, swimming and gymnastics) and soon
winter sports, and
-- Coverage of some of the biggest sporting events, such as the
Olympic Games.
Quokka Sports' live event coverage is designed to engage viewers, give them control of the action sequence and let them experience and view sports from a variety of perspectives. Quokka Sports' coverage of sporting events incorporates a wide range of digital assets, including video, text, audio, images, athlete biometrics, telemetry, environmental data, email, results and timing. Quokka Sports' content is distributed via the Internet, broadband and emerging digital media networks. Quokka Sports' unique sports entertainment productions are enabled by Quokka Performance Team members Compaq Computer Corporation, Computer Associates International, Inc. and Intel Corporation. Quokka Sports has offices in San Francisco; Detroit; Chicago; Washington D.C.; San Diego; New York; and London.
NOTE: ``Quokka' and ``Quokka Sports' are registered trademarks, and ``Quokka Sports Immersion,' ``Qnews,' ``A Digital Dose Of Sports,' ``Sports Entertainment for the Digital World' and the Quokka Logos are trademarks of Quokka Sports, Inc.
SOURCE: Quokka Sports, Inc.
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