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Non-Tech : E*Trade (NYSE:ET)

ET 16.71

+1.7%

Nov 28 9:30 AM EST

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To: Diamond Jim who wrote (12448)	3/10/2000 10:28:00 AM
From: Roger Bodine	Read Replies (2) of 13953

Mr. Jim, the long term goal with this type of company is to get the customers before the competition does. Once a customer has chosen, it is difficult to have the customer switch horses. It is rather time consuming & costly to switch, wouldn't you agree? The priority is to get the customer base, expand geographically, achieve horizontal growth with complimentary companies and then let the profitable package show itself. Right on schedule! Of course you already know this. Now we wait.

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