SWMCF- Making a comeback this week. Message Board

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Technology Stocks : SWMCF- Making a comeback this week.

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To: who wrote (43)	6/15/1996 11:39:00 PM
From: olduser	of 278

Reed- I am not familiar with the exclusive agreements you are referring to. I know SW has a good distribution agreement with Walmart. I've noticed that their products are also available in Incredible Universe, COMPUSA, Target, Venture and other major retailers. They have international distributers as well. Also, their educational software is sold directly to school districts. Their strategic management change to focus on Kids CDROM is important due to 2 factors: 1. SW is one of less than 5 major educational software publishers. The field is less crowded. 2. Educational CDROM has over 6 months shelf-life vs. 90 days for Entertainment. And BTW, did U notice that the mother of all outlets Toys R Us made an annoucement that they were making a big expansion in their Kids CD-ROM department recently. Boy, that would be BIG if Charlotte Walker(CEO) could sign a distribution agreement with Toys R Us- would send the stock up 30% or more. That would be a really big deal. Man they couldnt keep that one a secret for very long. No way. A Toys R Us distribution agreement... what a great idea!

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