** WFFT ** NEWS: Whats for Free deal with NOW Check cashing with Multilingual Internet Services...watch this one! Big players and broker support coming, imo.
PR NEWSWIRE) What's for Free Technologies, Inc. Announces Entry into Financi
What's for Free Technologies, Inc. Announces Entry into Financial Services
Market with Acquisition of NOW Check Cashing
SCOTTSDALE, Ariz., March 13 /PRNewswire/ -- What's for Free Technologies,
Inc. (OTC Bulletin Board: WFFT) today announced its entry into the financial
services market with the acquisition of NOW Check Cashing, Inc. (NCCI) of
Atlanta, Georgia.
NCCI is a rapidly growing financial services company that presently offers
a limited range of financial services to over 10,000 loyal customers in the
Metropolitan Atlanta area. The company, which is licensed by the State of
Georgia Banking Commission, operates 2 Centers in Atlanta, and handles over
$30 million in gross deposits per year.
As part of the alliance development strategy, NCCI will increase exposure
to its targeted market, which includes the Hispanic communities within major
U.S. Centers. NCCI will offer a wide range of traditional banking services
including check cashing, wire transfers (in co-operation with Western Union),
secured credit cards and money orders (in co-operation with Travelers Co.)
The added value of WFFT to NCCI is Internet Technology. Bi-lingual,
multi-cultural Internet services will be offered to NCCI clients in existing
and future facilities and on-line via the Internet. Forrester Research has
previously identified the Hispanic community as the largest, untapped Internet
community with loyal buying habits. Tied with WFFT, Free and Almost Free
product and service offerings, the merged companies will reach a wide open
market throughout America. WFFT/NCCI expansion plans are in place to open
10 additional centers over the next 12 months in selected U.S. Markets.
The Hispanic community is currently growing at a rate of 53% faster than
the total U.S. population, and will surpass African-Americans to become the
largest minority population in the U.S. by the year 2006. (Source: US Census
Bureau)
"Traditional financial institutions do not meet the needs of minority
groups in the United States," said Mr. Carson Tyler, Chief Operating Officer
of NCCI. "Our merger with WFFT will allow us to rapidly implement our
development strategy, providing additional banking services where they are
typically less available."
What's for Free Technologies President, Bud Burrell, says, "We are pleased
to provide access to traditional banking services for this rapidly growing
demographic segment of the marketplace. This service will generate
significant customer exposure and loyalty to WFFT's Internet marketing and
branding efforts.
About What's for Free Technologies, Inc.
What's For Free Technologies, Inc. is an Internet technology, marketing
and branding firm focused on the burgeoning "free" Internet products and
services arena. WFFT offers unique, non-traditional technology marketing and
brand identity for its clients, advertising firms, and direct corporate
accounts. Strategic alliances and core infrastructure components include
Cisco, Sun, Oracle, EMC and Qwest. In the past months, WFFT has also been
successful in attracting an outstanding management and advisory team. This
branded Internet portal is conveniently located at www.whats4free.com, and it
serves as the central gateway to free products and services for all
demographic sectors of the market.
For additional information about What's for Free Technologies, Inc. or
this press release, please visit the website at www.whats4free.com, or contact
Investor Relations, toll-free at 1-877-899-9950 or ir@whats4free.com.
Note: Certain statements herein that are not historical are
forward-looking statements and involve risk and uncertainties. Although
management believes that the expectations reflected in these forward-looking
statements are reasonable, it can give no assurance that these expectations
will prove to have been correct. Investors who seek more information about
the company's business and relative risk factors may wish to review the
Company's periodic reports filed with the SEC including, but not limited to,
its most recent Annual Report on Form 10-K/SB and Quarterly Report on Form
10-QSB.
SOURCE What's For Free Technologies, Inc.
-0- 03/13/2000
/CONTACT: What's For Free Technologies Investor Relations, 877-899-9950,
or ir@whats4free.com/
/Web site: whats4free.com
(WFFT)
CO: What's For Free Technologies, Inc.; NOW Check Cashing, Inc.
ST: Arizona, Georgia
IN: CPR MLM FIN
SU: TNM HSP
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