Monday March 13, 10:59 AM Eastern time
Company Press Release
National Discount Brokers Ranked No.1 in Barron's Survey of Online Brokers
NEW YORK--(BUSINESS WIRE)--March 13, 2000--
Leading Financial Publication Calls NDB the Best in 2000 Review
Website Receives Highest Four-Star Rating for
Second Consecutive Year
Citing superior trade execution, a well designed site, ease of use and terrific tax reporting, Barron's has awarded National Discount Brokers Corporation/ndb.com, the online brokerage and financial services subsidiary of National Discount Brokers Group (NYSE: NDB) first place in the magazine's Best of Online Brokers survey, appearing in the March 13, 2000 issue. NDB.com topped 27 other online brokers and received the highest four-star rating in Barron's 2000 review of the industry. The No.1 ranking comes a year after NDB.com introduced its new website and garnered second place and a four-star rating in the 1999 Barron's Best of Online Brokers.
"Winning the gold medal in the Barron's survey is a major honor and a testament to the hard work and consistent focus on the customer by the entire NDB team," said Dennis Marino, Chairman of National Discount Brokers Corporation/ndb.com. "Over the past year, we have sought to continuously improve www.ndb.com and address the needs of both today's and tomorrow's online investor. With recent additions such as Stock Pulse advanced tracking tools, iAnswer live customer service, NDB Select and the NDB Tax Center, NDB.com is proving it is an industry leader and a place where investors are taken under our wing."
Barron's lauded NDB.com's superior trading screens packed with information as a key to finishing on top and in particular the real-time portfolio analysis and portfolio analysis reports that keep NDB customers up to date on their investment activities. NDB's newly introduced Tax Center won praise for its ability to let customers download their account history into an Excel spreadsheet to make Schedule D calculations. The Barron's review also discussed NDB Select which includes real-time quotes, a quote-grid display, real-time stock charts as well as option quotes and analysis for high net worth customers and frequent traders.
NDB.com was the only broker in the Barron's survey to receive a perfect 5.0 in Trade Execution, a category that was given extra weighting because of its special importance to the magazine's readers. The rankings also focused on Ease of Use, Reliability and Range of Offerings, Amenities and Commissions as well as the comments of 300 Barron's readers who responded to queries about their online brokerage experiences.
Finishing behind first place NDB.com and rounding out the Barron's top 10 were: DLJ Direct (NYSE: DLJ), Merrill Lynch (NYSE: MER), American Express (NYSE: AXP), Morgan Stanley (NYSE: MWD), AB Waltey Watley Trader (Nasdaq: ABWG), ETrade (Nasdaq: EGRP), Schwab (NYSE: SCH), Muriel Siebert (Nasdaq: SIEB) and Wall Street Electronica.
Headquartered in Jersey City, New Jersey, National Discount Brokers Group, Inc., an S&P Small Cap 600 Index company, is the parent company of two financial services entities: National Discount Brokers Corporation/ndb.com and Sherwood Securities. National Discount Brokers at November 30, 1999 had 178,400 customer accounts, with assets of 8.9 billion. It recently announced that during the first week of February 2000 NDB.com had reached 200,000 customer accounts. Sherwood Securities' main operations are as a market maker in approximately 4,500 Nasdaq and other OTC securities as of November 30, 1999. The Company has offices in Jersey City, New York, Los Angeles, Chicago, San Francisco, Denver and Boston. Customers can access National Discount Brokers Corporation/ndb.com at , via the PowerBroker automated touch-tone telephone system 800-631-8884 or by calling 800-4-1-PRICE.
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