Rainmaker Systems Wins New Business at Novell -
Extends Selling Activities Into Education Market
biz.yahoo.com
Monday March 13, 11:00 am Eastern Time
Company Press Release
SOURCE: Rainmaker Systems, Inc.
Self-Study Program for CNE 5 Certification Targets Base of 175,000 Certified Novell Engineers
and 370,000 Certified Novell Administrators
SCOTTS VALLEY, Calif., March 13 /PRNewswire/ -- Rainmaker Systems (Nasdaq: RMKR - news), a leading Customer
Relationship Management (eCRM) company, today announced that it has extended its relationship with Novell, Inc. to
include Rainmaker's eSales and eMarketing of Novell's self-study courses for NetWare 5 Certified Novell Engineer (CNE)
certification. For professionals involved in the installation and administration of NetWare 5 server environments, CNE 5
certification is fundamental. With the new contract, Rainmaker continues to build on its previous success at Novell and
expands its role beyond the sale of support and software upgrades. With Rainmaker driving sales for the self-study CNE 5
courses, Novell galvanizes loyalty within its platform and continues to grow its existing base of over 175,000 CNEs
worldwide.
Under the terms of the agreement, Rainmaker has developed a Novell-branded Web site that utilizes advanced eCRM
techniques to promote and sell several different packages via direct access from Novell Education. The full CNE 5
self-study kit is designed for engineers with little or no prior Novell background. For CNEs not already CNE 5 certified, an
upgrade course to CNE 5 is available. All courses can be optionally bundled with three-months unlimited access to online
mentoring and online labs. Novell's online mentoring allows students to ask questions directly to a Certified Novell
Instructor (CNI) via private email and forums. The online lab offers hundreds of example problems and scenarios in a live
NetWare 5 environment over the Web.
``Our self-study program is designed for IT professionals who are looking for a curriculum that is convenient, flexible and
comprehensive,' said Aaron Osmond, e-Learning director for Novell Education. ``This is quite a significant opportunity
because of our large, built-in customer base, including 370,000 Certified Novell Administrators (CNA). We are pleased to
be working with Rainmaker to promote opportunities for IT professionals to expand their knowledge and gain important
credentials that will improve their marketability and increase their compensation.'
Rainmaker specializes in delivering value from its clients' customer databases -- without cost to the client. By using a
multi-faceted approach that includes contact by Web, email, etc., Rainmaker exploits all possible selling avenues -- based
on their proven eSales and eMarketing techniques. Through careful test and measurement, Rainmaker identifies the most
effective method(s) of closing the business and deploys an optimum mix of sales and marketing programs. In each new
selling opportunity, the specific approach taken varies by product and prospective customer.
``By fine tuning the sales process, we are unlocking incremental revenue, increasing customer loyalty and extending the
average lifetime value of the customer for Novell,' noted Janice Wissler, Executive Vice President of Sales and Marketing
at Rainmaker Systems. ``As we do more at Novell, we'll continue to demonstrate the value of maintaining deep customer
relationships. In the long run we see mutual benefits for both our firms as we assist in expanding the Novell franchise.'
About Rainmaker Systems
Rainmaker Systems is a leading web-enabled Customer Relationship Management (eCRM) company for software and
other technology companies. By integrating technologies, processes and people, the company provides a transparent
customer relationship infrastructure for its clients. Its sophisticated eSales and eMarketing programs are designed to
increase revenue per customer, strengthen customer loyalty, and improve awareness of clients' products and services
such as software subscriptions, support contracts, and education services. For more information visit www.rmkr.com.
Cautionary Note Regarding Forward-looking Statements Under the Private Securities Litigation Reform Act of 1995:
Information in this release that involves Rainmaker's expectations, beliefs, hopes, plans, intentions or strategies regarding
the future are forward-looking statements that involve risks and uncertainties. All forward-looking statements included
in this release are based upon information available to Rainmaker as of the date of the release, and we assume no
obligation to update any such forward-looking statement. These statements are not guarantees of future performance and
actual results could differ materially from our current expectations. For further discussion of the risks and uncertainties,
readers should refer to the Company's registration statement on Form S-1 declared effective by the Securities and
Exchange Commission (``SEC') on November 16, 1999.
NOTE: Rainmaker Systems and the Rainmaker logo are trademarks of Rainmaker Systems, Inc. All other trademarks are
property of their respective owners.
CONTACT: Jennifer Higuchi of Nadel Phelan, 831-439-5570, ext. 2401, or jenniferh@nadelphelan.com, for Rainmaker
Systems, Inc.; or Wink Grelis of Rainmaker Systems, Inc., 831-440-5067, or wink.grelis@rmkr.com.
SOURCE: Rainmaker Systems, Inc. |
