NCTI news..they are now an incubator company.. NCT Group, Inc. (OTCBB: NCTI) today announced the formation and financing of a new webphone subsidiary. This subsidiary will focus on e-commerce and ECRM (electronic customer relationship management) applications of NCTI's proprietary Internet telephony software. The Company has secured an initial $2 million in financing for this subsidiary. NCTI will serve as an "incubator" for the technology within this new application area, providing expertise in technology development, business services support and capital-raising resources. "E-commerce presents a significant opportunity for NCTI technology and is an ideal area for the Company to pursue through the incubation process," said Michael J. Parrella, President, NCTI. "NCTI's webphone software allows the user to click a button and speak to a friend or a customer service agent while placing an online order. Our software delivers many advantages over competitive technologies including noise and echo cancellation, full duplex operation and superior compression. We believe that our webphone will become a valuable tool to consumers and businesses." As e-commerce is expected to achieve $41 billion in sales by 2002, analysts say the quality of online customer service may determine which sites get a consumer's business. More and more companies are recognizing the importance of Internet telephony as part of an ECRM strategy. In a Yankelovich study, for example, 63% of the respondents said they did not finish a transaction online because they couldn't find the information they needed. A Jupiter Communications survey found that 42% of 125 top-ranked e-commerce sites took longer than five days to answer customer e-mail queries, never responded at all or simply weren't accessible by e-mail. In an effort to improve order completion rates, many e-commerce sites now offer "click to chat" where a customer can type in questions that will be answered in real time. An even more user-friendly application is "click to talk" where an on-line shopping customer can have a phone conversation with a customer service representative. This application requires webphone software. NCTI is a leading technology developer with an extensive portfolio of proprietary algorithms and a wide variety of product offerings for consumer, commercial and industrial applications. The Company specializes in the utilization of sound and signal waves to reduce noise, improve signal-to-noise ratio and enhance sound quality. For more information, refer to the company's World Wide Web site at nct-active.com. Cautionary Statement Regarding Forward-Looking Statements Certain information contained in this press release are |