SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Politics : Formerly About Advanced Micro Devices

 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext  
To: 5dave22 who wrote (98428)3/14/2000 4:17:00 PM
From: Jim McMannis  Read Replies (1) of 1570313
 
RE:"No one was interested in my question regarding general consumer advertising."

This is not true. Unfortunately, AMD doesn't yet have the bucks to pull an Intel piggyback campaign yet. To this date, AMDs TV ad campaign consists on a commercial where a fat guy gets run over buy a train because his Pentium based computer isn't fast enough compared to an Athlon. This ad was agressively played during football game broadcasts last Q and this quarter. Unfortunately, the ad was so fast that it was hard to get the gist of the theme. AMD definitely needs to get better advertising. Intel has been able to counter some of the Athlon strengths with better ads and FUD benchmarks. Even perpetuating the idea that suddenly "speed doesn't matter anymore"...of course following Intels loss of the Mhz lead and inability to yield high speed Floppermines in any quantity.
Gateway ads featuring AMD Athlon chips have been more of a boon for AMD...and continue to be.
Overclocker and Gamer bbs` continue so be a great source of exposure for AMD Athlon.
But to answer your request...yes, AMD has always fallen down in the PR/advertisement category...they are doing something but no where near enough...or clever enough...

Jim
Report TOU ViolationShare This Post
 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext