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Technology Stocks : WDC/Sandisk Corporation
WDC 169.99-2.4%3:59 PM EST

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To: Tumbleweed who wrote (9664)3/15/2000 7:56:00 AM
From: Ausdauer  Read Replies (2) of 60323
 
Just a thought about Microsoft Pocket PC...

If I were in SanDisk marketing I would be putting together a package whereby Microsoft could buy a couple hundred thousand 32 MB CompactFlash cards adorned with a Microsoft private label (perhaps the new Microsoft Pocket PC logo) and preload either software or a promotional video that gives a "walk through" of the features of the Pocket PC OS and while underscoring the newest features.

Microsoft did similar promotions last year where any WinCE purchase (that is, purchase of a device sporting the Windows CE OS from the likes of Casio, Compaq, HP,...) qualified either for a Microsoft USA Streets & Maps CD-ROM with an 8MB Kingston CF card or a Xircom 56K CF+ phone modem.

They could even preload a video of Bill Gates and Eli in a "How long can you hoola-hop?" contest, although I doubt that would take up all 32 MB. (On second thought the image of Bill and Eli barechested in astroturf-green synthetic grass skirts and polyester leis with that wave-like undulating hand motion may spell a marketing debacle.)

The face of a CF card represents the most important 1" x 1" consumer billboard on the planet.
The empty silicon storage on a new CF card represents the greatest underutilization of potential marketing power in the solar system.


Ausdauer
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