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Technology Stocks : SECX (Southern Electronics)

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To: Judy Muldawer who wrote ()3/15/2000 1:16:00 PM
From: throwback   of 248
 
SECX NEWS

Wednesday March 15, 11:47 am Eastern Time
Company Press Release
SED International to Launch WireStyle
ATLANTA--(BUSINESS WIRE)--March 15, 2000--SED International, Inc. announced today that it has entered into the private label wireless accessory business under the name WireStyle(TM). The initial product line will focus exclusively on wireless accessories, such as batteries, cigarette lighter adapters, leather cases, hands free kits, face-plates, and replacement antennas. The product category will support handsets from leading manufacturers such as Audiovox Corporation, Ericsson, LG Electronics, Motorola Inc., Nokia, and Qualcomm, Inc. SED International will market these products to a variety of channels including wireless dealer-agents, e-commerce sites, other traditional wireless retailers, and non-traditional wireless retailers throughout the U.S. and Latin America. SED International will provide online fulfillment services including product warehousing, secure order processing, custom packaging, and shipping of WireStyle(TM) accessories.

``A strategic initiative within the Company is to further grow our accessory sales which provide more profits,' said Mark Diamond, President and C.O.O. of SED International. ``Although our accessory business has grown in the past two years with a non-branded strategy, we believe that a more focused approach is needed to continue to grow our wireless accessories business. In addition to marketing WireStyle(TM) products, SED will continue to support the sale of branded accessory lines from original equipment manufacturers (OEM),' added Diamond.

SED International, Inc. is an international distributor of microcomputer and wireless communications products and services to value-added resellers and retailers throughout the United States and Latin America. SED International's product lines include personal computers, application software, printers and other computer peripherals, networking products as well as wireless telephone products and accessories including WireStyle(TM). SED International offers a broad inventory of more than 3,500 products from approximately 100 market-leading vendors. With a sales and distribution center in its Atlanta, Ga. headquarters as well as in City of Industry, Calif.; a satellite sales office in Carlsbad, Calif; a sales office, distribution center and export facility in Miami, Fla.; and an additional sales and distribution center in Bogota, Colombia, through its subsidiary SED International de Colombia Ltda., SED International continues to expand to reaching growing global market. SED International has also further enhanced its market presence in Latin America through SED International do Brazil Ltda., its subsidiary in Sao Paulo, Brazil, and the recent acquisition of Intermaco S.R.L. in Buenos Aires, Argentina.

More information about SED International can be found on its website at sedonline.com. SED International is a subsidiary of SED International Holdings, Inc., whose stock is traded on the NASDAQ Stock Market(SM) under the symbol SECX. The matters discussed herein contain certain forward-looking statements that represent the Company's expectations or beliefs, including, but not limited to, statements concerning future revenues and future business plans and non-historical Year 2000 information. When used by or on behalf of the Company, the words ``may,' ``could,' ``should,' ``would,' ``believe,' ``anticipate,' ``estimate,' ``intend,' ``plan' and similar expressions are intended to identify forward-looking statements. These statements by their nature involve substantial risks and uncertainties, certain of which are beyond the Company's control. The Company cautions that various factors, including the factors described under the captions ``Risk Factors' and ``Management's Discussion and Analysis of Financial Condition and Results of Operations' contained in the Company's Registration Statement on Form S-3 (SEC File No. 333-35069) as well as general economic conditions and industry trends, foreign currency fluctuations, the level of acquisition opportunities available to the Company and the Company's ability to negotiate the terms of such acquisitions on a favorable basis, a dependence upon and/or loss of key vendors or customers, the transition to indirect distribution relationships for some products, the loss of strategic product shipping relationships, customer demand, product availability, competition (including pricing and availability), concentrations of credit risks, distribution efficiencies, capacity constraints and technological difficulties could cause actual results or outcomes to differ materially from those expressed in any forward-looking statements of the Company made by or on behalf of the Company. The Company undertakes no obligation to update any forward-looking statement.

--------------------------------------------------------------------------------
Contact:

SED International, Inc., Atlanta
Mark Diamond, 770/491-8962
Fax(770)938-2814
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