IWOW
*******Special Report******** Vol. 2, No. 20, March 15, 2000
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A Report from Wallstreet Universe:
Today's profile is of a newly trading Internet company WoWTown
(OTCBB: IWOW). According to WOWtown.com, they are a global
community of Local Internet Marketing Portals. "We harness the
tremendous abilities of the Internet to provide a unique, flexible,
measurable and cost-effective advertising vehicle to Local Business.
We also provide the Consumer with a Local Resource Guide that
generates value added Savings & Discounts. WoWtown.com is
bridging the gap between cyberspace and brick & mortar." Please
read our disclaimer statement at the bottom of the page.
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WoWtown.com " Where all the fun is @ "
Symbol: OTCBB: IWOW
Float: 14,698,000 shares
Outstanding: 2,100,000 shares
Authorizes: 30,000,000 common shares
5,000,000 preferred shares
Current Price: $3.00 per share
First Beta Portal: vancouverwow.com
Corporate Website: wowtown.com
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CORPORATE SUMMARY
WoWtown.com is a membership driven group of affiliated Internet
Portals to facilitate Business-to-Business (B2B), Business-to-Consumer
(B2C), and Consumer-to-Consumer (C2C)
eCommerce. With the use of the Internet as a communication,
research, and commerce vehicle the next logical area for growth is
utilizing the World Wide Web on a local level. Consumers love to
search for items and information on the web, but prefer to buy
things on a local level, saving time, shipping, and having piece of
mind buying from someone they are familiar with.
Going beyond typical eCommerce concepts WoWtown.com is
providing several exciting innovations to their portal including
localized regional auctions, Wowtown net savings card, (discounts
from local merchants to WoWtown users) and one-click access to
over 5,000,000 different items. WoWtown will also have corporate
membership, which will allow participating local businesses direct
advertising to WoWtown viewers and members. WoWtown also
anticipates using other more traditional forms of advertising (print,
TV, radio) to drive traffic to their site in each regional market.
WoWtown's growth plan for calls for licensing individual WoWtown
sites to different licensees in distinct territories while retaining the
corporate "feel" and look of every other WoWtown portal. Master
licenses will be issued for $100,000 for territories of 1,000,000
consumers or more and lesser amounts for smaller territories.
Using an Internet template to ensure consistency, WoWtown can
build a national market presence while benefiting from local
management and cash flow from licensees. The WoWtown format
can be easily adapted to other languages so international growth is
planned for the future.
MARKET SUMMARY
The Internet and particularly eCommerce are currently at the
beginning of its growth curve. A 1999 study by Boston Consulting
Group forecasts that 25% of B2B purchasing to be done online by
2003 equating to about $2.8 trillion. This translates into a growth rate
of 33% per year since 1998. Consumer purchasing via the Internet is
experiencing similar growth. The top four online retailers have had almost
250% increases in sales since the first quarter of 1998. Sales for just
these four retailers will hit almost $170 billion this year. It is
obvious that eCommerce will continue a blistering growth pace for the
foreseeable future. Just by the sheer growth of PC's in homes the market
is assured growth. As local retailers have an opportunity to join in the
electronic marketing bonanza public
acceptance of the Internet as a viable shopping tool should also
increase dramatically.
CONCLUSION
WoWtown.com Inc. is poised for rapid growth in the hottest
segment of Internet eCommerce growth. Utilizing concepts used in
other forms of commerce and applying them to Internet based
activity allows consumers to feel comfortable about shopping online.
The WoWtown sites give a sense of community and local interaction
that is lacking on the net currently. We see the trend in localized
Internet communities to be very strong and companies that can
exploit this to have an inside track towards success. Visit
vancouverwow.com to get a glimpse of what is coming
to your community soon. |
