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BOCA RATON, Fla.--(BUSINESS WIRE)--March 15, 2000--International Internet, Inc. (OTC:IINN, news, msgs) announced that The Broadcastweb Network (http://theBroadcastweb.com), a Maine-based company that owns and operates several Internet radio stations, has joined Arbitron Internet Information Services' InfoStream Webcast ratings alliance.
Arbitron Internet Information Services will provide audience measurement services for The Broadcastweb Network's three Internet radio stations, which provides both on-demand and live streaming audio programming around the clock. The company has been Webcasting via the Internet since April 1999. Arbitron's InfoStream will measure all Internet radio channels streamed by The Broadcastweb Network's servers.
"We're thrilled to be working with Arbitron Internet Information Services to develop a valid and reliable measurement solution for streaming media usage," said Ed St. James, chief executive officer, The Broadcastweb Network. "Comparisons to The Broadcastweb Network and terrestrial radio stations in an advertising context are inevitable. Having Arbitron measure our listening audience size and habits contributes to a widely trusted measurement and realizes the impact of our streaming channels to potential advertisers. Our goal is to set an audience benchmark for multiple channel measurement."
Companies participating in the alliance cooperate with Arbitron Internet Information Services in its effort to develop audience measurement services for broadcasters and other content providers that stream live audio and video content over the Internet.
Since early 1998, Arbitron Internet Information Services has been providing broadcasters, Webcasters and advertisers with valuable insight into the fast-growing audience of Internet audio users. In fact, Arbitron Internet Information Services data shows that roughly 31 million Americans have already tuned into Internet audio.
"Our media information expertise, along with the cooperation of our partners such as The Broadcastweb Network, will enable us to deliver the data and services that Internet radio stations and other Webcasters need to make advertising revenue from their Internet efforts," said Joan FitzGerald, director of marketing, Arbitron Internet Information Services. "As Internet audiences continue to grow, we will provide the unbiased measurement information Webcasting companies need to capitalize on that growing consumer population. As we prepare for our entry into the Webcast measurement business, support from leading Internet stations like The Broadcast Network confirms our belief that Webcasting is poised to become a new mass advertising medium."
This unique alliance will allow Arbitron to provide radio stations that simulcast on the Web, other Internet broadcasters, advertisers and advertising agencies with unbiased, third-party measures that will facilitate the buying and selling of online and integrated Webcast/broadcast advertising packages. The Broadcast Network joins other Arbitron streaming media alliance participants including ABC Radio Networks, Magnitude Network, Real Broadcast Networks, BroadcastAMERICA.com, Access 21, LaMusica.com, Audioscape and others.
Arbitron Internet Information Services is soliciting additional data partners from leading companies in the Internet and streaming media industries. The data partners will provide Web server log file data for analysis, as well as support and feedback for the development of industry accepted measurement standards. Arbitron encourages participation of any company involved with the delivery of streaming media content.
About Arbitron:
The Arbitron Company is an international media and marketing research firm providing services to broadcasters, advertisers and advertising agencies in the United States and Europe. In the United States, Arbitron measures local radio audiences, and develops qualitative measures of local consumers through RetailDirect and through Scarborough Research, a joint venture of The Arbitron Company and VNU Marketing Information Services. Tapscan Worldwide(r), a market leader in desktop development and part of the Arbitron family, offers a host of software services that simplify both data and analysis and the buy/sell process. In the United Kingdom and Europe, Continental Research, a unit of The Arbitron Company, conducts market research in the media, financial and telecommunications and advertising arenas. Arbitron Internet Information Services provides survey research, consulting and methodological services including InfoStream(tm), America's first Webcast ratings service, and SiteScore(tm), an innovative online survey methodology for measuring the effectiveness and appeal of Web sites.
Arbitron is a Ceridian company. Ceridian Corporation (NYSE:CEN, news, msgs) is a leading information services company that serves the human resources, transportation and media information markets. Ceridian's human resources businesses include Ceridian Employer Services, a provider of human resource management systems and payroll and tax filing services; Ceridian Performance Partners, a provider of fully integrated workplace effectiveness solutions; Centrefile, a provider of payroll and human resources management solutions in the United Kingdom; and Usertech, a provider of computer user training and performance support programs. Ceridian's other businesses include Comdata, a provider of transaction processing and information services to the transportation industry, and Arbitron, a research company serving the media industry.
About International Internet, Inc.:
International Internet, Inc. develops and operates Internet and direct retail marketing companies as well as venture funds focused on the Internet. The International Internet Group includes wholly owned subsidiaries American Computer Systems (ACS), StogiesOnline.com, Inc. (www.stogiesonline.com), International Internet E-tail group, Inc. and International Internet Ventures I LLC and majority owned subsidiaries, Mr. Cigar, Inc., and TheBroadcastWeb.com, Inc. (www.thebroadcastweb.com),. International Internet also holds minority interests in WowStores.com, Inc. (NQB:WOWS) (www.wowstores.com), Goldonline International, Inc.(OTC:GDOL, news, msgs) (www.goldonline.com), Vertical Computer Systems (OTC:VCSY, news, msgs) (www.thechinabridge.com), flightserve.com (AMEX:FSW, news, msgs) (www.flightserv.com) and eStorefronts.net (OTC:RTTK, news, msgs).
Forward-looking statements in this release are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to certain risks and uncertainties and actual results could differ from those discussed. This material was prepared and disseminated by The Hawke Group, Inc. ("Hawke") for the Company discussed herein, based upon Company-supplied information or other sources believed to be reliable. Hawke does not guarantee the information for accuracy or to be all-inclusive. This material is information only and is not an offer or solicitation to buy or sell the securities. Hawke, its affiliates, and/or its officers, directors and employees may from time to time have a position in these securities. International Internet has retained The Hawke Group as a Financial Public Relations Consultant. For services rendered between Jan 1, 1999 and December 31, 1999, The Hawke Group has received 1,250,000 shares of International Internet free-trading common stock. On November 15, 1999 Scott Phillips, an employee of The Hawke Group, was issued 150,000 shares of restricted stock. Hawke will be paid $40,000 in cash for the period of 15 January, 2000 through August 14, 2000.
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