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Politics : Formerly About Advanced Micro Devices

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To: Scumbria who wrote (98677)	3/16/2000 9:21:00 AM
From: milo_morai	Read Replies (1) of 1570560

Excellent points on 3dnow and SSE A friend of mine posts "By: NY_Gymkata Reply To: 10548 by TA152H Thursday, 16 Mar 2000 at 3:20 AM EST Post # of 10637 TA: First off I think you underestimate INTCs ability to manipulate the market. INTC needs only to say to the market that SSE optimized apps will be far superior and now any software maker who does not optimize their software will be scorned as having inefficient code. INTC offers incentives to software vendors to optimize, but they do this because they want everyone using their proprietary extensions. AMD developed 3DNow! in conjunction with software vendors and asked for input on what instructions to make. AMD also has agreed to license 3DNow! to any chip maker including INTC in an effort to allow software vendors to develop for a single set of instructions. Admittedly AMD must go this route since they do not have the power to manipulate the market like INTC, but that does not change the fact that AMD is doing what is best for everyone. As for your AltiVec suggestion I fail to see how using PowerPC instructions in an x86 processor will give any benefit to AMD. Perhaps these instructions are better than 3DNow and SSE, but since they are coming from a completely different platform I cannot see how such a maneuver would offer any sort of advantage for MOT or for AMD. As for AMD using SSE that will only happen if 3DNow! is rejected which is not out of the realm of possibility, but also not likely (since the support is still there and growing). If AMD used SSE they would return to being at the mercy of INTC for developing each next generation chip and would be crippled, AMD should continue to develope 3DNow! and enhance it as necessary to offer superior performance. Perhaps Mustang should increase the number of MMX/3DNow! processing units and add new instructions to fuel the need for 3DNow! optimized code. As for critical mass AMD does not yet have it, but they are gaining mass very quickly while INTC is losing ground just as quickly (or quicker with VIA and Transmeta entering the market). Can AMD move the entire industry to 3DNow!: No. Can AMD make 3DNow! attractive enough to have developers continue to use it: Yes, and that is all that AMD needs to continue to use 3DNow!. How many times do you think that software vendors will recompile their code to use INTCs latest sets of instructions if they know that their code will run faster on AMD processors without being recompiled? This is not yet the case, but it may well be the case with Willamette vs Mustang or even Willamette vs T-Bird. We'll have to wait and see. -NY_Gymkata " ragingbull.com I think if Via's new Socket 370 chip Joshua with 3DNow! SIMD does well it will continue support for 3DNow!. Since AMD is sharing it's instructions with everyone will that be a factor? esp. if AMD does get it's 30+% marketshare. Milo

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