Globalstar Telecommunications Limited GSAT Message Board

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Microcap & Penny Stocks : Globalstar Telecommunications Limited GSAT

GSAT 59.47

-1.6%

3:59 PM EST

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To: John Stichnoth who wrote (10863)	3/16/2000 3:59:00 PM
From: Pierre	Read Replies (2) of 29987

John, I agree with you. I don't think anyone seriously doubts that given the option, telephone service moves to the top of the wish list. What I can't get a handle on is what marketing entity pushes the product. It's one thing to sell satellite phones as additional coverage to cell customers who walk into an AirTouch store. It's quite another to inform and supply product to people who've never seen such a store. I suppose this is in the hands of the SPs, but I haven't heard a word about their plan to market to regions where they don't have phone stores. Has anyone seen or heard of one of the SPs addressing this issue? <> While writing this, and pondering the question, I decided to call Mike Lopez (AirTouch marketing) and get an answer from him. Here's his response to the above question. AirTouch is keenly aware that there is great demand for the phone in areas AirTouch does not service. G* is actively recruiting providers outside the traditional SP mold to deliver that service. He gave the example of an individual marine tow services having been set up to sell the phone after they had purchased a few for their own fleet and were happy with the product. Teams of G* recruiters are identifying prime areas and actively pursuing non-traditional SPs. Another question, related to "how we doing so far." His response. AirTouch is very pleased with initial response. The response to the first phase of the add campaign has been "tremendous." Phone traffic is beginning to overwhelm the customer care centers (couldn't tell it by my experience with them, service always so prompt I feel like I have my own personal rep waiting for my call). Business as well as individual inquiries have met the most optimistic projections. An interesting side note. In the course of describing the response to the initial ad campaign, Mike made it clear this is "first phase." Within a couple of weeks we can expect to see different G* ads that are focused on what they perceive as various and diverse "target rich" audiences. General observations based upon this call. 1. AirTouch is determined to get their own reps up to speed on the product. It's not just an expensive cell phone. 2. Customer awareness campaign has just begun and response is meeting or exceeding expectations. The campaign will accelerate and become more diverse in its message and focused on its various target groups. 3. G* is keenly aware of need for non-traditional providers and is actively recruiting same to reach areas in which traditional SP's have no presence. There, I feel better now. Pierre

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