Booking Holdings (formerly Priceline) Message Board

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Technology Stocks : Booking Holdings (formerly Priceline)

BKNG 4,766

+4.0%

Nov 21 9:30 AM EST

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To: Richard Karpel who wrote (2333)	3/16/2000 9:53:00 PM
From: SAPGuru	Read Replies (2) of 2743

Richard - you claim that the PCLN business-model is very complex. I don't know - you could also claim that it is very similar to any other combined auction/e-tailer. As you probably know, all the e-tailer are trying multiple concepts of auction, different verticals and B2B. The only complication with PCLN is the quality of the web-site. It doesn't have a (site quality)/(market cap) ratio as compared to other e-tailers on the scene. With regards to the hype about the patented PCLN model of naming your own price - By using common sense, it should be obvious that it is technically impossible to claim any kind of patent for this idea. Simple because it is not any different compared to the other auctions or even e-tailing. PCLN can only get the patent on the marketing sentence 'Name your own price' and there is nothing complex about that. I could imagine more complex business models, but haven't heard or more important seen anything on the PCLN web site that suggest anything, except simple e-tailing. Actually, the PCLN web-site feel and works more like a e-tailer than a auction. Before you name your own price the web-site will let you no what price will be successful and given that you are supposed to get feedback within the hour they already have any possible successful price on the database. Expedia.com are doing it now too, but it doesn't really matter anyway because the expedia.com are doing the lowest price anyway (they do respond to the marketing hype from PCLN in this way!). The PCLN value rest on the brand name build over the last year. I don't think the value is in the 10-20 billion range. More value would have to be based on features like on AMAZON.COM where reviews, product suggestions, statistics and the likes.

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